Columns
May 15, 2015
Alon Even is chief marketing officer of Appsee
By a Luxury Daily columnist
{"ct":"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","iv":"6d0f2ee19812af062c265f84515d89ec","s":"d39cf1e4f48425e6"}
Share your thoughts. Click here