Columns
May 15, 2015
Alon Even is chief marketing officer of Appsee
By a Luxury Daily columnist
{"ct":"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","iv":"6669a155186e8cca16d2a5e877d1241d","s":"2bad12dd3781b5f8"}
Share your thoughts. Click here