Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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","iv":"334eb2295db29ed2476caf7a8e020819","s":"8d7485fb0b5b781f"}