Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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","iv":"0c852d720ad824ef5c95ae656e1aebe5","s":"57797fcbbef97a1a"}