Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
{"ct":"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","iv":"444334bbc80a440c236acf96d84483e3","s":"0913868ffd350c77"}