Research
June 4, 2015
Longchamp Le Pliage customization promotional image
By Joe McCarthy
The barriers to high-level personalization are daunting, but retailers know that the land of relevance is where ROI salvation lies, according to a new report by L2 and Monetate.
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","iv":"5e4968ad05a99a9554ed87e2fc2a00ee","s":"071c660a64c37e0a"}
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