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In-store

Dior looks to virtual reality experience to showcase quality, craftsmanship

June 17, 2015

Dior Couture spring/summer 2015 Dior Couture spring/summer 2015

 

By Jen King

French fashion house Christian Dior is exploring the parallels between technology and couture with the introduction of in-store virtual reality headsets.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Top 5 brand moments from last week
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