Blog
October 28, 2019
Burberry's monogram puffer capsule. Image courtesy of Burberry
By Staff reports
Luxury brands are building an aura around their products and designs through nonfiction storytelling, leaning on their own history, production and heritage to engage an affluent audience.
{"ct":"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","iv":"fb8d36706b5e0057ee2ea94904d54f53","s":"b442d7617df830cf"}
Share your thoughts. Click here