Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"23f57c10087073964715af17b7e5bf01","s":"e93fd5923d33b48a"}
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