Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"b030c04ed2caa3daeb82e8ddd0d4158b","s":"70d631aac18ae8e5"}
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