Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"9db2fe4a3ab4348da2e9bd129f857eaf","s":"ce06e6f341efe63d"}
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