Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"360b0971ff1e2b7dd2c773572ad0a49c","s":"80c0f8248f748726"}
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