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Mercedes-Benz chauffeurs fashion-forward New Yorkers to introduce CLS63 car model

February 11, 2011

 

By Elizabeth Zelesny

Mercedes-Benz promotes new vehicle during Fashion WeekMercedes-Benz is promoting its 2010 CLS63AMG model throughout the streets of New York City via a taxi service that finds fashion-savvy pedestrians and brings them to their destination.

The luxury automaker has hit the streets just in time for Mercedes-Benz Fashion Week with the new 2012 CLS 63AMG. A stylist and fashion bloggers will be cruising around New York and when they spot a fashion-savvy pedestrian, they will be offered a ride to their next destination.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Lamborghini heads to French Alps for women-led driving series
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
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  9. Laura Burdese to succeed Bulgari CEO
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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