Columns
July 8, 2015
Why People (Don't) Buy
By a Luxury Daily columnist
{"ct":"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","iv":"a46d3e878595ab23cb8700b1ef5aa28c","s":"5983924d8c4393f0"}
Share your thoughts. Click here