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April 16, 2026
  1. World Diamond Day celebrated in 50+ countries
  2. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  3. First-quarter revenue at Kering drops 6pc
  4. Hermès unveils new leather workshop in Gironde, France
  5. De Beers supports Desert Diamonds with bridal addition
  6. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  7. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  8. Top luxury campaigns of 2025: Luxury Daily
  9. Pratesi expands Palm Beach flagship
  10. Louis Vuitton announces Regeneration 2030
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Internet

Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. World Diamond Day celebrated in 50+ countries
  2. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  3. First-quarter revenue at Kering drops 6pc
  4. Hermès unveils new leather workshop in Gironde, France
  5. De Beers supports Desert Diamonds with bridal addition
  6. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  7. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  8. Top luxury campaigns of 2025: Luxury Daily
  9. Pratesi expands Palm Beach flagship
  10. Louis Vuitton announces Regeneration 2030
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