Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
{"ct":"B3s0RlskcVmX+19Qdc5U0trZz5NJdD12bnwctfXy6JunacLSxh\/0F9jepwb0cUuFM1Ek2h6Tn3jQexFXpwCBJ9i+yeKv4r5JsTnMPDEgE8xTdNTECuXGqVv3w0VSvsWQE7bH7JeWVOp25VrjvYbb9gQeVTDHrLtj6B1n0TYQTF2dNIqXPI5kxT5i2rauL9DUXbN5Ad5dQzObrQ3FKMbHRGMArKnVVngHlx\/Lr0meCXKSsYssSonNAd9RLMcNkVc7HBM416AML0DWIwtlz+GiOQ7pX97UzGtEUdYlEEruCuqer+zLtJOU91kKKQv2GomWrIyYHB8S67\/po0+6eFuHx9ZIwJ17Wa1SYZXCuV8Ij+xuf0KZnBjElXU9Rbp8YLXQe27x4vwd4OSlcnqC4rvB2+ac\/glETtc+MEls0uiYlo9AcC9bLiqraEQIM3yG+4ZoYK1KVVeBUaZ3X4c0OOW0WFI1Wr36tX1ikIFKagnajF40PiLfQDtgYffHp0i1pW8JilInwEBFiE4EfCjU0nJIgtqL1VwPDduYGYAy9dzbIL9olwxZ+HbXDrietqAC+8H7ymdJKArEGxV2oRDI9kt7nxaFZ1koFlVodAXdQIs0hVZV+VyzRzm+HwEYpLOEqburUt2D22G6c9nnCunKWZu4mP6V2gh\/u4I2vGh6E\/Ep2+si9+z50av6y6hD\/2B6mAmRRhr7p7pBeM4m0ahwYKvX\/4gfW\/62NLJgBbFHMENodE18RwfgIj3+r0UMaElhNuCEnE21+IYzOH3\/wazy4SIazVrNwMRSzeMs4Y+QVG685LxBygMZeAknALbJEJUmrBApjM1hcz5YtCuP3X4CgCBbhwzv2z7o4shDeVrtJXCChxFvvasAiqcKduTHPBg2XqwMEFHTVHDcu3AMTSLw0rnbdPV3V0Iet+1JCpjlcEWtaf22uT274R81BYo5ti9wMcon0EWDb8Pnxd4Eq9DsFJugzmzlnf5fGVpPvT\/NVZ53JdrvVPaQzRv6pyZsGkgaW6q2x9JacdAHobSDDo1ujesYppb6JWUHCEcOA\/dg6wKrJIM+WyFbU27RteMyKntiX5PUUOhSGpLr2K68rxm5r+iiVhLaj10oGbBAoVlNG9jDmreBJDx+Ghj44ZZdLtz1MXC3w6u6G8xyiXfTc7HQV+XamV9QMIk\/rc08MiDoashaXg\/RL9evtjkS8eIQqWiNg+bKEMGhnAwZpGhtkERuiPvpGBCCNvlbvVu375ShE7cVvXeediu5AmXj\/YvFXrA3apGYDQV6LrtCaZm+Y5IkT3\/o5S3dpdUtDNnGHSO+5pZr20FOaJ14ljXcBzcXspHxVroIXTQGCHUS+C82qxvwxhnY\/88I5r7qW6qJs\/VI3iikIFFvS9f9nS+TLs52ztaJnm8Na9ZYIw7+ty+A86DHOCSac56egq0lPWUrFhTqe2nmvIyxFTtmrF3g+\/luc3xf6uYbizozwg0X9H48uJD8cuOVHzg1g0qw0fixWYqbMcUcx6yAexIlBz5L1jV0gSlvpylYLUB7IPiZJDTcs39J2rnxv8kmE5M6UnQtSNF+cjf0T8N9Q5u6NZtpfF8qBBCmToNS\/ApHkhvwRLflQtmkduva5aErmz+0HKPapLg252nJ++9erowo0Pw7G8fqak+gYK1XXNNIqIwqhTH2ZfpAmDYwoSZQbXUfwAAFNa7CX5nqDgp3CNSEJ\/xEYvyBhKtudHlESRJwF2psV0p+\/Q7nUaKtNp1+DLb5U0mWmpWayxSB3VzBxu91+rCWaCi\/sy5FVch3cinjiUauU\/P9rRfX2S5sP9OPUarPxSQYdpE4lxOEH86JrJLmyyzeenb4pmTdLg3gscvUoiEnQ\/OgilosWoBYhDyZmtyFZ3PRCyMx24SDYERqAhwGMfPvMz\/L\/N52DobPcwG5P7tA5wGhz6GmNOMxSw7HVJl7P6X1hOEgP+6pqZvoHXAWpCD3qVWsPvRv0\/6+fQHj1q9YAafruoPYoD7BZSo+gDjlEmr0do\/RlvYFtm79tnCjOsXC7O18mRpTEWiAEoZPJ3RQs7pV7Q1mAPtHB\/hD01xqbB1pUPUl0UlcZYuTCOs720nDDcY\/hX8esZl0yFxXxagr49E65yqydwvQlexKy0tEFYmSmlfGPH27cw7dHyN9qQs\/kg6+LKx8yP5\/iN2bPHFfB9+eT+hsJSGW6pJEn\/eD3vBKahW9lA7640jJ9uHRYS2WF5oVLGB6pgIbqjp9SbYkk+Gr\/5bREGQ2iLrZUyC5xfBHjnCgZNAWSHd\/22NRC7jWuC1p95hxQeL3qrOPSaLlEd26ls9iXHjYL2+hDQYr6pz\/DT9PyUvZYVmLXFVXDcySaF6UQPOXANX8SuAm34mAuowLJrxPPAb912q\/gzNqeHzA5avmSd5xDQ00zNJuSUTG2vyJUQ9OCSjd48oyh4SIMXHANErhkDs1lGNxTw09OIVz6DCrungJlv5pCKHv+mL3qmRuajz8ILYsrmvQqq2VltSjiJDC7+aei8F0vRL3DxDK\/d3dSIry8R8hAz6DoDeDmo9p1epuBTlE3ScnZ4\/us+NSm\/jHHsPHk+IcVtHGjiudxTLtHPSstY8qMq\/0cfNew8i\/80n+GWjSjdvQDTQsATJcdGDFMOs\/TnQvGrvDAk6VCShqKpz5vw3e83bo8hMuBIzjX8Yq0f8vR25ddWctnuh17nrqGZKARNmi\/tlogwIuY6CiHvdyr894nsXEhXsGeEwbOsNEI5vrv9RykGj7OSDQeqB4oqFX4axMs9a7d7diwdMxDxJHEemZ7h17vzkIqsvNVitiubuT7U1Ck3quGL43mKaPh4lFTDlWgBC+R7K+0Q89aqmxoFXtH+35i2p\/dUiukpsfsDsrOyyfgST06aQkMW46WPyRpGQ+PkQRDiyqIkYwqB9x4fodaW5nYMewcnlFZKkn3vrvfdTxFzHfIj7qaT9xwlIOlWe3Xca\/T4oBW8+OHZLfvddihMrkVMOV58g\/+6J4VlkmeFF6jv8pXRJsW9cPN8GsJYaGTGjTSB6H7dpI+my\/L+sF26DmpOPUxLF84P02Z\/jdpY5NoQL95X3Bf8PnBjpUbnhN4CvmoCe2eKW8s5ti85oWsLLHZYWkJ2C+x12Dl91caHOr0G9JF5uyCl00P6kMcMGgivPgewxm3HcHijfqGCcsL4GS9hrervMNQtmiqOG07pdyViptQ\/8+7253BWxqPKIUF\/jSTtwVe5Uykkxhp16XXxAr9v+huMOML8LABoM2n8dJqamC7xveWpatz5R4u+ZGsK7GXsoN1amPrpW7swcmwbsUsjJ0hqK65+zpLWTsvcw8Zrri7848IIy4Rv9waY0GgdYR1kR3doAi8kwgon5rzgqkbSZTHzDOmF6doKfgKaqe\/eCWlkjM9hklhqOGQINR\/9Qw7pFKFeaQ9X6yNPdJHRCHR\/sE4z7s6H6Aoy+wfgrS2xGGp9CtNkYcjyhrKz\/2csnbdqxdTJkh\/W28kGmxPjFcU+yo4AZMrHYJin9w7WEyL\/HoUhVcj+BcNwv+pexxgPfY5VAJjdpDKnH3k3iQbZopAOvGE4brMYkwieIaqwxVb3jdDoHGHwmhP2TWQSpTAdy1X9TnbOL5ggoo9l0+Qc71+JAIpIIlrDCMI0pqfIHysPNJfndANty4dFD06jL2MLQAFtfNlQcDbIM1lJw3csr5m4O76wSWaanV+KO54WKAuFPENlXNRfLIDCY7RI\/iXrQQwEcnzdVVvMUztU7GdzzZeJNHd45LUSbBDshAV4OQcvs3Vy7KvbnmHfx\/bMrRfZ+01viULg7u2Yssdmf2xPzDbIv4WAplsqn93HjdoqhQlgzsWAUo6KG\/XNalyfeYdrtYkQXg88ZNKX290dSEc4B6PWp3AuowbFm5SD+qLLGnRNWlmFglXR1JuFIXfJ7FM0aEyw9E6zJQu3Ec\/AbNoK3yY6N0wB4uOvlUKDAQwZ1fpUSV1Q1ADYp+uv18Ixv0mhCC39+vn0Cbs9rM4KCwKpQyRxxXKtqePXxmM\/UypJnR8zqJkZsUJ5MdI34ulpbkKJrIrn3PRvF6YJBcIOgFHTF2igXxpwXtQz+s3rUukBvsCaG6VLYg\/YF4WhsRKw7d9iDaC2wniKU\/BlCi15mRPbBzl3t+zn\/8CofhBbD42XcEuiXcRL0+13nLauPNQQtHBrTT3q7ugMOW7Pt3AX8VVVrb007WV5pkga2669YgeI3cY458wNLT8T3graOrZoxbdT4ok40zVjS1QKFSasYhYrNiqvAGEBuMSZhPm9wrngYk9qZJ4g3J+XxhlR4Fig2JvDm0Cty\/jozICbqLbc9ZpycEbDv2GT2\/MeNiMS9NsKwLPGxWT\/TzYD0xIK74IStlPOSiH2gViU3h1Fjxxn5CjQ2rxn4psYjSebowB\/ffYfR8Mv8YtbYtdcDWlTLPgBS33sadE2eSk+n5eW8KLocbUIuk\/pJe9BAzpixVozZpRbnn8oju5oqSTNdKbaOX7aGuoeOuSOIX+exso+YGGACxsv7TyZ+tPd+rC5Ztiw6JJOYTQWltj17\/d9haPgVInNwybPxv9\/yMmVAb4KipBxkFKuVY3bVlwYh3q9S3dduMEgVSmbLd4tGL\/qGm8Pgi1B+911ARFont4MzOrnNsIWR7WKxt4NTKY8N82dhVGXeVKXsn6aOij9ABm5i+AEskhGBcZ6WRWgZmdb0xez\/Qd98mZnXvhi6NTcKZPL2KDerylvNH02+pEseeR7XsxyU3eCG\/3BQAAxHamLzEcONWQXRjRp9YsOH9bLnDUKVHObTheuhaT1HO4iyfsjEoDLfZYO6Q0ZpSVeWdqRKv3UE4zY0bLAb8mcEbOParkPe+MLGwwLQfHV+xpx1hJ2cMt7sZX9VGoYUm4rwcvXUNA3Lo1TbQ1kEo+5xKktyKTyuoqtUp5ETSCtv\/5OrQHOee+mVUNXN7NFlxih8VjuAsnCApdU\/E+jslb\/0xc03p\/vCUEO+dqYngY\/Z3rQGqeHcusy3HwXbX16JRJSGdusNCcrbHDth4nwrSHXUcn6MVP4QWr8kkP26Kf\/S5oIpxKKsH+hxwgIjmmGGoRPRONREoeNsQRoZGR6N2Y0IIyYBJihrjTOEWxUP14clHefF9BWBlnIinhmp0kNI3Aw40EsR4\/IAhSCQKC30lP2LLhVvIZ5HYqSANSAsSkNNSbx7iDMuNn9nadEumk7WYGaMbsR+BFKDX7htl1qGppu7T6d+BThwQyCjCVxzbusiOTIKa\/IfXfB6DZJ+ppPDuIXYo2PfDMqyW1gQjMmEZYG04wmpg6NpgVOp2n3cwH4pYdf6bl4lq1FqKWMiLDpr2Lfof3meE6Q9c2KJxqMToWuOJzN8gJ6vKZUAyGjyNOfSazqK6u4B2oecc6u4g11\/UkuSqFxeJpbW6x6URS9nEYcXnnmoo\/Qwj9LtuxuuWb3vdb+U1tL7QczLc6eomklARVtyrjNOnNnUCWNtgZPdMflSsU+RdUgu1r9k9k8C6WfT9Iq4rDSzSFhuZ2Uia5Md9cmbYPJNTMT+jJtKgfFHPzvX8Wmgf28EtZVqG1Zo8X54O+buOhkBaicTkIKRtZ\/zPUmSmPFDX29ZkFs1vKwhQfODA9CPFqhGkzUMbmHnKa5mOJspbriBH5HpS0yMzM061hVlsx6244yLLHnl0Y4KuTqP0nlmxCWEZFJQIlAyc1KiA3DwCVfqczH7AxhwwQxNTzF1BCnYS4OCnuRrJZ6rD3cWem9hvYVVQ6qwVAH693XR8jTLYv78LXuZZ5vLm3eJw17+MISnrzhVJeH6DYAFvnv5BFMtVaB+bhuHxoD\/cVvdmrfmKtmoEmc5z\/bz\/kUL\/W\/Eg7Q3pnbBHW76VXzQjmQ2dF\/\/Eq2WicMyrk6A8gZ7uSDDgs5N+sTBuVr5uvrwjf6T0p+MBBhK2j0WjQbslDbXocCWT5I8QEvOCRg0xuFrVTxPHq3573g1aOhMwSxh1VRciWP40UKcOIfAbGfjyP\/JGt5HADBzh6n91Beqtj4MGzYgmvUVMX5EFhuLTgZ7rzV7mk6o7Lw+ey7MsVWwnhO\/ZZHQ\/M9AZQpOa4p1ypY\/FmT1SZZgK98cOZm4GGDEMBtzn0v2Fm\/fJupYAejerLwxZPo3KkQk1T0AwjX27fDd3AgftIo1D9K9n9XOtPLCwy8kZTFwZkkJv3rOekJgQfXVu9ha5CHlZEQUZ7fs7NuR\/VGTodqlniDS0+vUfurL6E2oxa5OPmzFlFXkDx4TOKFeX7Iz0l1+Eo\/ilRnLuc0m6fWjdE0dkT8Nz2Kx11i1a9+QMbCVB3CHiKeD6jzGS3gmtvok8AExPTmWSgVuuUHosgo57AzA29Jm+3Fw1da84xPtUC9rYF853UnAILdWJcl5v0oy0w\/sFtRCKpuZ0jJHr3Bq641fOE6\/EhWuMK9HKE+5UcSYhIeWGX2sb0nj9T6MdDj2Ob9AG2kgbTSaBRYdvGVMAGBj\/\/\/NUWAhUGjy0aCO+MB1OvIpR340VIuLrzb4VqvC40Nis1XZ14lCRkeXnKhmB1c8SgBH1mWBYQuq7Q66TU3DedLEtBtgRn+sz3oCKghPtRKXvJ2iu5hIIRzOMQxLvexBpP0TaCd5YTWw\/BONGbwp08Gnn5Su0\/QHg5oZ5NwFmMpFgbrsT87ck3MqVQBU8bn7938oVPpsHtaGYnGQiIVL792pbflKtnCid90FR7ezNbFPtOxIwYfIS2zIIwRcb4TSycQT+TXOcWYFCsA6QZWTeaBUcSita8PFewlPIZqJLW4GThLamfVrB84a8dEuohTK0wEMB0OeBCHixpmvvBULJ2rwQRddyLU22JPinlGp69wv1XpCHSlOoXqZ7dteglDF463w4WqLAhZ6YP0NxW01C6JUil6f0K9RM7OCXtkzd9tn\/PYqRsRMKJTcBju4J\/yd6Mc+9QjFbXWH7RJYWaPcD7MKoXNjX23Ta7CBaOlgD\/k7ZgC2FFqil6EnWsrd9Lcsg4RxsjxgGFFzftsvP7hHSJwW24WL7txHUTWPlsFU8EHd+KKDEiEWfL7R3NYyMLpmouvJ4SEgkaZwFNf+00Wh0oA4G7LbHjvNL+J7yD\/cVO6AUVIyFDQImyF2UxNHVdxn6UOooWL7t98w5OVnR+Qw0373PWdYonui9219FBBFqMIsOhgn5lS1SQ\/b26wtr1CM62r6UDu0rQWY\/lzlxOkpdzeFzAq5xvtP+vJN2xQ+0FGq\/fcKOjcTiH5aWvWGwZR2LB5ivqCoGfMhZSK2edLeZyJwASfKZxPZ4n8gdFRJpERgyqeJAnthPpgndQ0C1ZxwXm733rKC6cXizSaFHCrE3eOFTckBDCp7+1NMGUnIwrtUiRpHRx5CZ+LfxPpQ8kcO0JPO7n\/I4DtbWsWoyuHzI5wbZVwWHk+kp8+4t8p7wZ6Af0CJQfJ76ymwzeQvGTb+aQkn\/Ew9iT2OGRE7yD8ZgjtdVuuQ\/bPodl\/G9uf55pr7XifXIrsZ0ppAc8D8O6R2NrTI3fcPm5fThweJElOuQZMffQui34kWqSwf8bP9rUtAXTBe3PGxEFjkmu+dGaeQm6Gq1ZPklLVE9yFHUp1mK6AQ60BkCJKfqAU1CcISwKlOKnbbYzfqtKflLzmHQTyrFIS1pRUfUNeONH3Wf0kCTBudhDHm5iuxTNVJrLeqqKJJAnvF\/75Q6q3MTzWEXEgjTLqCZb2Reo8RGTXjx09RwBK2Jin+DeP\/2LsDrwvd0YXX3jwnAV3TnPDzAkqUE9EjGvcrZm9rRZLL8CVUJWi1wqfNQMKFU8uMTlclObBX7mOiyA\/+PXT97dUcUOJHTc2E0oeBlImF6NtZJ7AF\/XCNPH7xBQjiPbT21u8ydqmoggApvhixVv5RwfabkiJz8bTLaFz89tkGNqmXxRz\/B4sm2L4uXkqw17Db6qtYsmzK77MdmEFsynCUfMcde9rR3xvZsby9wmF5s2UdxI8vX9B7kaClRvtvvZ0gbVoe3JSmlTXIeOeEGKulkfdSVhPCWkrXnvYux6TZXWrPfF6QfmYPPHuTMxEPQ7zl4IgkWvZN0tjYrrhZB\/wc0Jloj2IIa9ZyZgGaawB6DF8CKlJ2ofWbdQhcVOfXyvJIiD7s5Tjrao1HhU3k9Iz8D4adHBi\/ZztJWbVSCEQ==","iv":"af8f7b2981140de548568ef283db8723","s":"1ff9cff7ce6b2437"}
Share your thoughts. Click here