Luxury Daily
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Aug. 23, 2019
  1. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  2. Michael Kors enlists real-life jet-setters for travel campaign
  3. Four Seasons adds trip planning to app experience
  4. How to make platform choices for ecommerce in China
  5. Half of affluent travelers seek off-the-beaten-path escapes
  6. Audi shares nostalgic film ahead of Avant arrival
  7. Home brands need to evolve to match consumers' customization cravings
  8. Aston Martin brings bespoke design to owners’ garages
  9. Revlon’s cautionary tale: The changing nature of influencer marketing
  10. Moët Hennessy teams with Tmall to build Chinese awareness
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Michael Kors launches WeChat platform to enhance shopping experience in Asia

July 14, 2015

Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals

 

By Sarah Jones

U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.

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  1. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  2. Michael Kors enlists real-life jet-setters for travel campaign
  3. Four Seasons adds trip planning to app experience
  4. How to make platform choices for ecommerce in China
  5. Half of affluent travelers seek off-the-beaten-path escapes
  6. Audi shares nostalgic film ahead of Avant arrival
  7. Home brands need to evolve to match consumers' customization cravings
  8. Aston Martin brings bespoke design to owners’ garages
  9. Revlon’s cautionary tale: The changing nature of influencer marketing
  10. Moët Hennessy teams with Tmall to build Chinese awareness
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