Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"578f3161f9b722b6051be682cdd259d7","s":"9f32134add9a723d"}
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