Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
{"ct":"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","iv":"561a5bc13847e75b5a24e856a171f692","s":"699b587a9c88dd60"}
Share your thoughts. Click here