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July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"036791feb5f98c0d83bcb34504a319ca","s":"8086bf282df094f4"}
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