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July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"91d9444c92158849c248de44de0be256","s":"2d91c5fa7f1443b6"}
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