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Dec. 2, 2023
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Mobile

Michael Kors launches WeChat platform to enhance shopping experience in Asia

July 14, 2015

Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals

 

By Sarah Jones

U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.

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  1. St. Regis rolls out 'House of Celebration' holiday programming
  2. Pernod Ricard promotes longtime exec to top regional post
  3. Chopard sponsors Red Sea International Film Festival for second year
  4. Creative director Matthew Williams departing Givenchy
  5. RH Indianapolis opens on renowned 151-acre estate
  6. Gucci faces worker strike in Rome
  7. How Four Seasons used technology to navigate COVID and elevate travel
  8. Thom Browne expands brand universe with Baccarat collaboration
  9. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  10. David Yurman, SCAD join forces for tech-forward holiday project
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