Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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mOREagFAOBJOLoUZjB2duQ\/bfgN5zUJ\/bkzEJs0Kg12V8nqxPrTUCfh7OZKiStoh3OAOXGCgZm2FtGq32ih+M+VijWlF\/o4w3tq6H8E0yotn+Ay3fXALohRFdQqK5lj77Y0w2KSFfmwxDwW3M3OG0+s1hv9y1BmUP\/79BeAjkYayiO5+7BNgGLGSZyJnsYvUlb6P8eE7pLRvWf0Sim3JH\/zStSrsff3C9OKjI+X+nMUL++DVaZgTpgjtDGdtOuFhSGmAFImnRnH0mPHbcocnKOuCbHEIIszAYgJmTuQK8n7n1G2alV8imyC1uybYdE5697ucKOQNUEgdomNbV7vnHgFzDRyZNfjgahFFHtTATccvEIZaQmR1xN2vP44vMCv7XWspCj5l2zaJUVuOpz\/Q\/+vtGuleIP\/mhdpmHYcG26X9Q1Z9p01tp89wBbFu5hYofuXrIYqE4+tH5isRV9IweUjlwJeD\/Zcz2P0hV2YKc0jeoNT+3znS7Zb+m1OCGAHk2MSvLg2MxquUTsBASfMuV2qaFejqjz2lCFO+PoTR13JRZ+K1pTgnnO9ThDDRpxnNSFsdTEcVTeyTVIHgglOTEVhoN6GoSyfeMslt99v3WO79el5EejuzLjZSUeE3SHpHKFCzGJj9ovRb7l3DgfBk606v10wog2PlnErfveHjHPoo\/qCAVswAH6uPu8v1hWtrV3fPRnLDY8fDcdu1qURM\/9e\/HWUQEoXRwnPK5FMt4xQf9\/kodKYpdBs\/WdWRhsyT02eeUeU7aMsRfdBSTZePh5a+yaVX\/vUMZczlOxwB41+TphmBqLUOHR6ZXuOMK2Z5eSpbzP28vNGGsm8Y2trbiXVyWtZL\/MxYvPYkRbIwZu7+thJrZipMX2AkQ2eotut6gjMiYTcrCkSgPOoWRkbiRpSJSil3zbUGOQR44YRkOW1PCylnMv+ww4f\/trpfz1yhAFZTLM72M0pXPsYVuZpoecR1U\/jXZRyGv1DWfCqYqO0KGEVCu86CQwgfsOYqrfnOsgLtcz9TzAA27RW5X7ZCYGTQFidFEA4AaegNzLSHQXVpyefzt6vb6jRkQYKnRHwdnSjQBm0k4qbhbc\/xY8WGRH43N7cz41OQrX2qdYor2RkYCM2E35wNJ2gpVI6lyw2LZmg66HMG2mob1ORZkEdTLGNmnMVHWSkRw8ch6XEY\/XoC+O2836t4UuoNAfUFPSmQqymMaKye0PQSWqE6FnEYoOn8Uwr3SADVxU+9Mwdvi5u9HEcMuR0aYS2QogZ8kXNN8jzrLRGr\/k1jXLdCLnNJPBhKncJxVS7oxarvV3VFok80KmCs5HDmI\/AGU+YQkaSxmuxfiw7idYS+9gHJRCdQ4gON3oL3uxHMSO140XxgvLFWuwCAj\/LCJnYiLbrO+WoIndxv+Rfl9lCKxUZNJizycrixR0QIpK4qMNfaSeVf6KiG\/XWXvFaEio\/wmC7WuELhISWR9BjkJjZuWO8ndQPX1g\/kZpNGp+Sf4HXgX7LzM9ZUYP3M2TQxfAZOIRVhA\/dxqI4zRTvZkIcHgVKHaTN3bC5gX5Vjh01aG50ReVMfQ9kDivIq5qr1CFSEBJIy\/sK3jEij73fQQou2+ubm1rrXpBmKw+13G5tW6zwVcCxmqCo6TQRt21aUWMvcAuCaFcUjIzr2h2SSwBK8R3Kh6LcQTNTeAGEmwCJOgUYke0d6WQNrZ6PNm7AR52dQUPr\/ZK0L2BmBoF5oE04ClnhNMtWJ2csyWQ5s2sOYEy2paTVp\/1ZU9umvwHKWqy6JQSnjTSS55523MSTuWbwaAtNGRupH2t9KgqnWSUXkMarDPZlQMrzpkk7\/gr13hIiOZS7rDQf5urj\/rveEnIzYgfV\/mu2qcZ8n6aoUd6SIY+CeDt1u42XwheSPIWSg8xoaBlgqYvZqNpScWjIVStBGof67haDdEOl7HEsqnImm4ZkxEam6SgCUBB480vZPedyNl0hRK3cz30r+W7ROiBioiU4urJKu7L5e\/cvKMEw9rXSv8OhgfTzt+M+RcF3xeAMO9xEcQ8dbaRtoVXch+r0lYZKPkk+q\/wwTJiENqMfiRnrqPkq3SSFkloGbEGTJk2kpiyYWNwijY6DI5WrEeuCtnboKf9Y+cm1+WJkBQIrkDw3tRxmUO1j6z5EXUHt31bsk1MLLYcIyH4MkDGVx8KOCbESqNoKS8FBcJleS6o5fPFLHyhtLOe+BTGTZJK2AYJ4YTmHR1BAcXIchEYAeUCUS\/CGXt0bYiG\/+7rvTGzowvuaNcw5n5RoLGXUPWdpz5W\/Dpsgv\/s0DaF\/rt8IN3BSkj9yq3uSME5k0IQ2DQPMvyvYXk6aLMzAA4zd7VatbbqMi6kjRFIkZb90g5c5423M0DBU+MxZN+PMq4H5ZKOauQfA8Ehty4BxzuHUMFRR7\/4lcWLF+TjKMqZf4XwSQqIDlW7PQ7ABFkC4VhlC38OSVJr8qrE8511PaJzBqDkbsxrveS3GjCxhbuZIpzhEOCPSoT\/M6whvP5+9gklRjEj\/76SLlgfxE+mQgXcjGcqTmxXGgYVT2UeqfGnnRv3T79+8VAPNrvTp04jZ0y1EnKKz4V8vgz4oAD6CcFHA\/I0b41P+n1y9ZM6cJJAgApZ4ufOG2Pmxda7b28hsAXX356QQtH1U5L3038vWscq2OGQpXtN0B\/7GpBNlEV2q4GMnxO3TmNzk87lfFF87DzA4rSisXlucfeHiSTAfuP9aE7qb1k1TWhUS\/y1VY74K70fpJIg1hertl31KtpbL45PPXA0gZOUnsL1XEFkZi7pRZhBAilkK8T2NlY\/9+fz5Kd7Dov6l9OFlM+6d\/ea1b08ZS8Dj8UdGhSoaSEn87iiYvE\/XhwlxePV0KTGLXQ1hsdhHzRd0MYVDA8nwp90L3tAfnjFH12zRTBtBaaMT14c5yhEnHah2wP4wNCZlKqcjm+AYw\/8r6Lygt7fKlcDCZbQxyfMFk3+OBeRa9fdi77+97Bj+wmsIlT5DdKeLT0TBu8Y4fa9cXvOCL2j6AAWkKiwqRuFsuuW6kqsypo9ZbOfb9TfoeWODOyT8nkAJ9CoWpKtR+Zj7PKUc1UqDyCHJ9u6LminzcZwvjTvIKo5jTdYEqZwTU3DU1jAREMXn894VdFViTlF0\/I08w+BffzzqAWtfggJXkw6La0NskL56dcouHjgMru46VDxqM09qZHU25hFKLGfOwOZ3DxM3zMZ5UYkEQwWuZbb75mSRe8DKJ9w==","iv":"de53d15c1440d3366a9eb64363a20270","s":"389a220b425ad02f"}
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