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Feb. 8, 2025
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Mobile

Michael Kors launches WeChat platform to enhance shopping experience in Asia

July 14, 2015

Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals

 

By Sarah Jones

U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.

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  1. Valentino renovates boutique in Miami’s Design District
  2. Rolls-Royce launches in-car fragrance concept
  3. Luxury Unfiltered: How lack of brand storytelling destroys luxury brands
  4. MyGemma introduces consignment service
  5. Armani Group opens first restaurant in China
  6. Olympian Yuto Horigome skates through McLaren HQ in high-speed collaboration
  7. Vacheron Constantin welcomes new boutique in Rome
  8. Off the Cuff: A Q&A with Piaget's Stéphanie Sivriere
  9. Alexander McQueen finds new way to engage fans with McQueenCreators
  10. The future of successful luxury brand collaborations
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