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Aug. 1, 2021
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  9. Chanel marks century of N°5 with high jewelry tribute
  10. Bentley surpasses best full-year profits in record first half
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Michael Kors launches WeChat platform to enhance shopping experience in Asia

July 14, 2015

Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals

 

By Sarah Jones

U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  7. Zenith inspires younger consumers with new ambassador effort
  8. Relationship between luxury, gamification is evolving in real-time
  9. Chanel marks century of N°5 with high jewelry tribute
  10. Bentley surpasses best full-year profits in record first half
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