Luxury Daily
World’s leading luxury business publication
Feb. 20, 2019
  1. Karl Lagerfeld ends an era with his passing at 85
  2. Day's wrap: Karl Lagerfeld, Audi, 1stdibs, Mandarin Oriental, Ferretti, Bulgari and Mercedes
  3. Lagerfeld's ultimate accolade: epitome of culture, creativity and refinement
  4. Gen Z fashion shoppers drawn to Amazon, brand sites
  5. Bulgari brings back an iconic brand product
  6. Mandarin Oriental, Abercrombie focus on culture with one-of-a-kind itineraries
  7. Brand perception: What it is, why it matters, and how to measure it
  8. London Fashion Week, Vietnam luxury real estate, Swiss watches and Vogue - News briefs
  9. Karl Lagerfeld subject of career-spanning photography shows in Cuba, Italy
  10. Italian brands contributing to revenues of French luxury groups: Mediobanca
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Michael Kors launches WeChat platform to enhance shopping experience in Asia

July 14, 2015

Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals

 

By Sarah Jones

U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.

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  1. Karl Lagerfeld ends an era with his passing at 85
  2. Day's wrap: Karl Lagerfeld, Audi, 1stdibs, Mandarin Oriental, Ferretti, Bulgari and Mercedes
  3. Lagerfeld's ultimate accolade: epitome of culture, creativity and refinement
  4. Gen Z fashion shoppers drawn to Amazon, brand sites
  5. Bulgari brings back an iconic brand product
  6. Mandarin Oriental, Abercrombie focus on culture with one-of-a-kind itineraries
  7. Brand perception: What it is, why it matters, and how to measure it
  8. London Fashion Week, Vietnam luxury real estate, Swiss watches and Vogue - News briefs
  9. Karl Lagerfeld subject of career-spanning photography shows in Cuba, Italy
  10. Italian brands contributing to revenues of French luxury groups: Mediobanca
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