Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
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","iv":"f076332119f276d9da0d3a7530dd4094","s":"6aa2caf625e386cb"}
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