Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
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