Internet
July 15, 2015
Image from Trussardi's #ElegantlyCool campaign
By Sarah Jones
Italian apparel and accessories house Trussardi is reaching out to aspirational consumers with a social contest surrounding its stylish Coca-Cola Light cans.
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