Today in luxury marketing:
The anatomy of travel retail
Travel retail typically plays second fiddle in brand communications, which emphasise flagship mono-brand stores. But, people travelling account for 40 percent of global spending on personal luxury goods, with 12 to 13 percent captured by the specialised and globally dispersed travel retail channel, per Business of Fashion.
{"ct":"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","iv":"63505ec3deb020cb79f93b93ccef2e25","s":"e08a4546a818a3df"}