Today in luxury marketing:
The anatomy of travel retail
Travel retail typically plays second fiddle in brand communications, which emphasise flagship mono-brand stores. But, people travelling account for 40 percent of global spending on personal luxury goods, with 12 to 13 percent captured by the specialised and globally dispersed travel retail channel, per Business of Fashion.
{"ct":"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","iv":"236324ea8c14d1f608967fcdc8330276","s":"3b1d14d220eeac4a"}