Today in luxury marketing:
The anatomy of travel retail
Travel retail typically plays second fiddle in brand communications, which emphasise flagship mono-brand stores. But, people travelling account for 40 percent of global spending on personal luxury goods, with 12 to 13 percent captured by the specialised and globally dispersed travel retail channel, per Business of Fashion.
{"ct":"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","iv":"a2eaeaf0bfa07064a1fdbf1b79dc22cf","s":"ec36ff76123c1b78"}