While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.
{"ct":"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","iv":"f72e4ec9f24d8df1a12bc8c39191852c","s":"f3d646b28154630c"}