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Jimmy Choo engages in risky behavior to launch Illicit scent

September 3, 2015

Sky Ferreira for Jimmy Choo Sky Ferreira for Jimmy Choo

 

By Sarah Jones

British footwear and accessories label Jimmy Choo is inspiring its audience to live a daring lifestyle fitting of its latest fragrance, Illicit.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
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  3. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Adam Driver becomes his own hero in Burberry fragrance push
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Prada recruits Jake Gyllenhaal as fragrance frontman
  8. Luxury labels still slacking in transparency efforts
  9. Chanel marks century of N°5 with high jewelry tribute
  10. Audi offers vision of progress in Janelle Monáe campaign
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