NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.
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","iv":"96c0db79d1c9617b1dc4b330801a032f","s":"65f315316f18b321"}