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Advertising

Marketers are in a constant battle to maximize ad efficiency

October 15, 2015

Longchamp Autumn 2015 campaign Longchamp Autumn 2015 campaign

 

By Forrest Cardamenis

NEW YORK – Brand executives taking part in the "Search vs. Display Advertising" panel at Luxury Interactive 2015 Oct. 14 agreed that shifts in the way Google displays search results are shaking up marketers’ advertising methods.

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  1. What packs more punch: unknown models or celebrity endorsements?
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. WatchBox looks for growth in editorial integration
  4. Dior dives into French Riviera with escapist fragrance
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Exclusive Resorts purchases Inspirato for $59M
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. For high-end fashion brands, wellness is the ultimate luxury
  10. Gucci content collaboration imagines living tarot cards
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