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Use homepage design to serve dual purpose of storytelling, shopping

October 28, 2015

Image from Net-A-Porter's The Edit Image from Net-A-Porter's The Edit

 

By Sarah Jones

LONDON – An ecommerce site’s homepage acts as a window into the online store, making appearance and merchandising just as imperative, according to panelists at Luxury Interactive Europe 2015 on Oct. 27.

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  1. Hublot signs Jung Kook of BTS
  2. Ruinart welcomes 2026 art series partner
  3. Men spend more on luxury, but shop the same amount as women: report
  4. The Ritz-Carlton New York, Central Park, acquired by Gencom
  5. Saks Global closing most Fifth Avenue Club suite locations
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. What to look for when buying your first luxury watch
  9. Dior takes a step towards film with latest perfume ad
  10. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
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