Multichannel
October 29, 2015
Forevermark diamonds
By Sarah Jones
LONDON – With a Google search just a click away, transparency and reputation are more important than ever, according to the co-founder of Positive Luxury at Luxury Interactive Europe 2015 on Oct. 28.
{"ct":"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","iv":"247d7f3be32a54113aae2f866b9216d6","s":"b6e139a4d21fc912"}
Share your thoughts. Click here