Multichannel
October 29, 2015
Forevermark diamonds
By Sarah Jones
LONDON – With a Google search just a click away, transparency and reputation are more important than ever, according to the co-founder of Positive Luxury at Luxury Interactive Europe 2015 on Oct. 28.
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