Multichannel
October 29, 2015
Gieves & Hawkes bespoke
By Forrest Cardamenis
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
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","iv":"abbc0e1cd6cc2003211fe2cb27c81336","s":"23c6ea9331fb5d20"}
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