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Feb. 17, 2026
  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Loewe introduces new artistic signatures for spring/summer
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
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  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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Internet

Why video is the DNA of online marketing

February 25, 2011

Hugo Boss uses the power of video on its Web site

 

By Rachel Lamb

Luxury brands must incorporate video into their online marketing, using it on their Web sites, blogs and social media pages to entice consumers with visually appealing rich-media content.

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  3. Loewe introduces new artistic signatures for spring/summer
  4. Boucheron donates brooch to The Victoria and Albert Museum
  5. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  6. Pratesi expands Palm Beach flagship
  7. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  8. LuxExperience net sales up 1.1pc
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Handpicked vintage styles inspired by FX’s ‘Love Story’ go live on Vestiaire Collective
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Amazon’s $475M luxury play and Saks Global’s survival plan collide

Krug, composer Max Richter premiere cuvée-inspired compositions in London
Boucheron donates brooch to The Victoria and Albert Museum
Pratesi expands Palm Beach flagship