Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"b9eab9e0c04addee600ab830014a9056","s":"546d110aab142f9d"}
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