Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"cbdff245047ea76f0dcbaa7ec3943343","s":"c571df3e8b16b30e"}
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