Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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msaUhAcXuUcsB4uvo3010sw1EW3ZBdZ\/8wOOJnSCQFNPc+i6HbarNIJ9XZpHxUj5oX7I6AV3Pvm0G2QrtJ0lC05Ecb3MbCTrLfGm8id7ihUSjauU0\/6RpkkgWgI9jjgnrIIDebZW04KoGupRQft7CTDY8V2U5CF5woM5K\/PijEh1okA6xjw5lRt6wBVNjYvnUm6F90mZxJxWtUloKBRcq1oF8HiT1ulotCJzpMG6twge5TQl7Ti3EoDlmIO5RtAG3ntJlVHDvaJv576ieCNTOa83irZ8TJXd1VIqgsFYxVe1IARW5hQjLdvPtot5ZhGR8d\/cXCnH8YMOf+dF92TUf303LFgzt7LmhKRDWV8H5G0lsKlh6TebG825atWZJrqHxLTD2LMFapUcIKJjV53mflmQkixjLCUa9yBwMqIu1lkVyMZmChA7pcf7OMrfCc5QpdhOqKWQfNDNp5TMMukwWocASEU3j\/Ng8f1\/BO4k11aAhtk8d75YA7b0xV2zfJ\/w79hh2MK\/jsRwk4kh2HNcpyo3e8qLyDLRt28yIj48KpC5Pzy0pTJSpUQVrjXiJuA+jy6pmbcmpNFSnPPfJMOCWtkS+oe0MbWuIrrPGJ\/8a4oJZgWsiVAKTbVdZXzZcxeb1XIvk7nvcSIjnSILw7XtbIw2MpH6ZSikVXVbkugOCVEegjv\/Lvc7\/hE+cKfA6E5K9lGxuXILoAftJblPgwcFbuAzI2FlnFAGqSS63x+xZdRrUXSkSC7pz\/fFsb9quFekSxSUF07d9mubl50VKBeOGAw4g3FMER8thoaIDg0BioPqhWRYmiH0d3VvIR201nVXwCqlpQf2A5XbJ+jU3xFWutwctG+RHUQzt+Z0svPkvFrB7sG1YatPeBitCWPtidnob0\/D5eFeaDKgRxfbqcOEua8Ajn1n47CEdCM7f7rvvyGTra557Ic7CX0fMlXO3fIqi2IROlU1dhyJmVsjxr5I0dzyu0LQjB6Ki5hoiyUEnv\/SZsDXzOXIE2649Z85kg9PsbSAVfwpnq35C2sfQiKgbs39qvxSJMEFXb7MhnwZICXw7PjMCJhV5ddXrlwjp\/eLsfRWkAWNXlne2uonCHgwtdWmnfD5eahUnt5shNFZsm7wR8gEuKL0nQeYjVf2C1xx31wg4aBXjQ8\/bw4BIn0Sdm5ddENNfq0ineILA30BM0AnEyGM\/MvEQhwAkDTSoqw3m2HmRAWIuRWDPINpsE261gYB4OW6BFmoC2mop8LvKQsbNXAeH4+2JnXyna+I3vAXEwxGXR7erdiSj9MruSE41eEvtpL2T5yT620OSGzRQlKmL+IBZsnjwSQngzDRSr0jj5WUzncXC5ldPbhiC4S8jHHkHqgJ2fV9utlNLyejBUinP1O74EpPoHwb4Lx3yh5sQCClxKNu7ELcnwKVj\/0\/UiGsaSqZVMN8dW1RF6hkd6yN+3Zw72WrRilx+F8Y9hr9eH8XqRNJG8eUlw1\/HZenz5Y9MEcGuG5x1665SDObeU0wS0+jEl4Xqk2fufETszBGq6xyC2GlBEdq24kBapGhSAHzHq1tp3Cx7QR9cijUabxYIZWuWrKHC8Kycn7xJKKN9hidbuF7JEGym78HUxNz9fY8HDZB5fVvf5nbHPliSQ7UeBFmyEMca34oie79yc0fnGByV9\/fJJxG2XEPiOthWMlL5c79fkdnsKIFwPOrrpgp+lELy6zMRxOGyQb9jzcHHqWUObvcWtbGCcr8sMnwmythAKnPJJRLYL5uBwmki1k6inVaDewDwd4zn3KuKpbduTwZriRSEji763I6LT7wvdrfg9Jieasx204emEBvRgylo+ZTg39FyAY990E4E4ygIY1GZHOrJKvPhOS+PS3c6VwHLyNU1oaKiImNtHHTAbwNVS9S5JICbwehrbLi19dAspVY9iqNpmoNnskT6bHp0xyHr0TakNwaHnU7JisNMvjT12wjVYEKPywcndc0pBlxdkHwHM8xmt93XKP0r67275bV90IVGd\/Fkvii4kzMzOZsy1laRb8cuwSLmfJX1dS6e0f3hCX9KY5OjB2cE\/Kb7u1g3RIvKFGX9SzE5FQ28L3T\/VTjax8ih4RgbY02da9I40I4TAeOtU0kqxyt16C\/636tXeqhboqwLdyTO4rMN4XjuD0uczACT9XcDm\/fxen\/H0si845e7wmqh0Xey3I6hCfJj1x6N2VpnhqiP0i6rAfZFxostgwEzXtD4eIwQbeAZ3UabPOju0JtN60tAe9GrpQGtWClAVcqti+AbSdnUx5J9Ojkxnn4Qt6PqH7xCWkG9JFiqPOSlFTBoPK8fmlCndecPlNJXGoLAYrugMvLUfLY1EX6wpuRG9vOeDAfd\/T2FSmgF8aJRZ4+7\/LuMYAhiOHYIhQFRzbW\/1slj55qgWBbx1avtIMvBlmJQOjQfnDXkw1+qjX3x5bGKPa3FHeSFLRM8kLh7lCdyi3tABE3qidRKgCVhHo7+TyKHuNZlGx56xgZcEWk+zIBz4BhslEAb219aajmqU816ybtTIPd3CjbVIHF8Be20FsALr69Ks0ndM6lTcZYYeV1q\/rJ9\/DRsEcqkUgTw2D2inuTQ0AdAh+4PvotpAI76LqifStvhc4HJK1oO4GwSDAXQmZRO2A05+LRS42eEQTaiXXXxcXosQ8wHb2THVRSDIZ9VxbVd20filCj0NZIksFYMjQFJSoSQVh5Lm0f6HAw\/VvKhp3jyVkZaE0SIjtv3nwX4ZXy8vmjSIBAFImgjCF8Yf1Zod4sddzMU6\/PVHRmTPD7r+mwQ65G18uXDY3WPAwf6WzrOSNcLPoWjg1DYRNz9SJkk+NnEvHTJceSzbEIQFU8NDxBoRxa+Q5Vui\/11qMoKu9d\/Z\/iOZqWnZzJDoyeX3gcxG90N7xLWfObQwXp0uTVRIxytGcrLcDTiVEv4LBZAzZsPFVWKiKf3P1ZVSpiOi\/2VF9RCvC5dr8xMIdgtfw67a\/2Y1OJ63LU\/ZGgBuZQGoHe2t5Go7d017JVYLwQ3pjJp1h0VEBiT3ST9\/ratSTOcil7r0smTkX9EAbWn\/UphSfW17pj\/lOAbFiG4gynWPJJx3VChqBeA8LtXwA7z7UqnELUdaWcMhZkWc+8HUWrXXon5coHU8IVFjexpkbOeYrtH7BFhFyg113BdtplR5TlSnHCJwriD\/y90fnFxLMwb5d5udy43i6s\/3WXadnhDeL2GGwwJ8+mMAwo6ffb\/mhGYk80poF5pl0DI9VQBp8Ck2PgdAgPakzy654uQ1a2krpOVDOEMk0pPXU3730f5n5JjYZ58P8aKTPviRNF85XsR3atuUhY77SWYeM3fZsEDMSl5Ff7q6pWmS2P+FcLQN6ydlDBQepEGHxf4fSwwOuFETjRBV1Hi88v3GzVCZxvEo\/QfL\/WmXMWvoDgA6qYIYadwIqSt0XbahDrThcDQFSmo0478I7yAdW695FCcNgbz+byuD19Xhcue4neN1ain1q+n4vTTC1DSopqONQVERWsEeZtGMZKZRf4rVEa5s\/Luw529S5RacwW21DpdTGfsfaI7J4KpJPJuBZz1HXlEIliuH+8SWEOqRaDMeWAGuc+P1XEoyEm0VXVAZ8TWmSK91UhUCuM4MyBHQ\/q1dqWp8hVbZPXJhDADzDcGcF2UoDyasUNrsME9wP8CeV92U+\/iqEnLLWLgaL+60ezmQ4QDZLhwXI4GZlZzbbuyRQfeqrkiUg0CFKEdaAx\/Xi2TJrXNgszDVm\/6jEYyNOqJlsb5H18Z7vzbjwqI2XNW+bHFKORNX2TrnfAgetdt4x9JX8FXSM\/DAc8WfohfglCOok5dUlblYDUBqcoa59ylLYGrFO+Cnq\/hqXKIjfY\/wsTZI+aVJ\/9m8AbE4vG5Gn8smBQTtJ\/u4HWgiIQ3sxckSRvysC0uOPtMvl7Uk0Is3Jmxgo+sfxJX\/3WV\/Athq+ZK7ZuFs\/pH4gDYR9HoUQaa5l3Kt8Knj+\/QVLp4r5B8z2dLFirW5FjVGYa69OeV\/0\/N\/OglTEVKrp0OoYXoMWGWQ2SPM296nr9xQM0wVsIAXz8k911+ZgC6gnm7hjt9C8eF\/ozUBIpFoLO+yQE9i5fkWuU0uQ6ip7lh16cO2A+Uvpbbo+a+6EyJ2Mg8V3x53Z3+9FLynOqKhFHtLpYJwu4m9SfF962AYn\/M6hpKNlm2+1+Xvjwk+tMsa8LhNv0I38lacPq0Az7jtUyCCeiv9mKyXsl0a3c5UFvqX+p7QqMRPvahosvSRFrIyuciLA1aOtZhe0P3lU9n6abnjivE\/\/uLX6sR3O0oxR5R2FeLqdC9XoGFkzfZMqN03FPF4Bw+b65i\/M\/5e42DzlvC3+9QQEIbUZVoGrAj0+vIKTH\/EnKp71\/nUjvI5Pjb+vbhgn+rZlPPZ2rCO46E72BrtcmQjAEVd+7tHnYDN67NLdD64R3RDeK7XgRbyfGVmh0gbXWO3DEvnhOfYIK+LwTI9Dn8eEW7qrRqiAz7\/oGy6z65KLjC5wCc78t0XIYIyepqk2ouvKLMImjkbLz+dJOUl0sCPuu\/h3we8fOJgQeiPLdbdWgxL3J3mvlB3ge1EjLHs738lCaMHMojAZzW7LeYTxRddM3PcoTVa0XGeYei8u6V7PaanHo6S45IFuoE+pDs5nb5ObuHyCoGufisvi6wya+j0aCk+Lv8osC0PwF7ZJBXQyAjtQU3PX7rdNIKDuA5kFLKZPEDg+ae0B6\/eA+48J1mmTV0Sz4\/bxRGi","iv":"1f336b7dabb2635d9a335d4577047bdc","s":"e5953dd6b58421cc"}
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