Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"0ea48c981f2fd43c2ef2ffd81fd5adec","s":"5c5808d93b925b1e"}
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