Research
November 10, 2015
#HMBalmainNation, print campaign
By Jen King
Since September 2014, fashion brands have increased digital advertising by 53 percent while decreasing print placement by 2.3 percent, according to a new report by MediaRadar.
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","iv":"9cf56709518d22f766fd546cea9600d6","s":"015022538befd309"}
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