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Internet

Web site navigation can make or break user experience

February 28, 2011

 

By Elizabeth Zelesny

Luxury brands should incorporate effective tab useIt is important for luxury brands to design good navigation pathways and optimize the browsing experience for their affluent consumers by incorporating tabs for effective usability.

Luxury brands should design their Web site from the beginning with the user’s needs in mind, rather than adding a usable navigation later on. Creating specific sub-categories, advanced search boxes and tabs can benefit luxury brands by streamlining the navigation process.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam