Mobile
March 1, 2011
By Rachel Lamb
Many luxury brands seem to have developed mobile applications to put a foot in the door of the mobile arena, but their reputations could falter if the apps are not properly kept up.
{"ct":"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","iv":"0d8eb892bad1a0024c5714f4743cdefb","s":"b3c0a202b83b7b09"}
Share your thoughts. Click here
I’m inclined to believe this, but I’d really love to see luxury brand app update rates in comparison to other apps and how it affected loyalty. I want to believe that updates make a big difference, but numbers I’ve seen thus far worry me that people either A) aren’t updating or B) aren’t engaging with the update. Perhaps these pushes of time sensitive material are where the key is at to keep people coming back.