Mobile
March 1, 2011
By Rachel Lamb
Many luxury brands seem to have developed mobile applications to put a foot in the door of the mobile arena, but their reputations could falter if the apps are not properly kept up.
{"ct":"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","iv":"6a73d6aa73fda0cf64f9d40f51a9ccc9","s":"320600e5b897a184"}
Share your thoughts. Click here
I’m inclined to believe this, but I’d really love to see luxury brand app update rates in comparison to other apps and how it affected loyalty. I want to believe that updates make a big difference, but numbers I’ve seen thus far worry me that people either A) aren’t updating or B) aren’t engaging with the update. Perhaps these pushes of time sensitive material are where the key is at to keep people coming back.