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Blog

Top 5 brand holiday efforts of 2015

December 24, 2015

Saks Fifth Avenue Winter Palace illustration Saks Fifth Avenue Winter Palace illustration

 

By Forrest Cardamenis

This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products.

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  1. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
  2. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  3. Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls
  4. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  5. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  6. Lamborghini celebrates national ‘Made in Italy’ Day
  7. Gucci revisits ‘The Art of Silk’
  8. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Pedro Pascal joins Chanel as house ambassador
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