Blog
October 28, 2019
Burberry's monogram puffer capsule. Image courtesy of Burberry
By Staff reports
Luxury brands are building an aura around their products and designs through nonfiction storytelling, leaning on their own history, production and heritage to engage an affluent audience.
{"ct":"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","iv":"e5515a0dbfbceef97bb1186497683ca5","s":"282e5cf318f8ca84"}
Share your thoughts. Click here