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Nov. 29, 2021
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Blog

Top 5 brand moments from last week

October 28, 2019

Burberry's monogram puffer capsule. Image courtesy of Burberry

 

By Staff reports

Luxury brands are building an aura around their products and designs through nonfiction storytelling, leaning on their own history, production and heritage to engage an affluent audience.

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  1. How luxury brands can win Gen Z and millennial shoppers
  2. Consumers find new value in luxury travel: American Express
  3. Louis Vuitton designer Virgil Abloh dies of cancer
  4. Mine & Yours' Courtney Watkins: Luxury Woman to Watch 2022
  5. Nordstrom, Saks, Accor and Oscar de la Renta
  6. Georg Jensen birthday campaign plays up brand's heritage
  7. Mikimoto positions pearls as everyday accessory in new ad effort
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Mercedes channels Santa Claus’ good list in multichannel holiday push
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