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Jan. 17, 2020
  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Past year in luxury was more evolution than revolution: BCG exec
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  8. Saks sponsors Town & Country’s 2020 Jewelry Awards with February cover star Aerin Lauder as cohost
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Blog

Top 5 brand moments from last week

October 28, 2019

Burberry's monogram puffer capsule. Image courtesy of Burberry

 

By Staff reports

Luxury brands are building an aura around their products and designs through nonfiction storytelling, leaning on their own history, production and heritage to engage an affluent audience.

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  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Past year in luxury was more evolution than revolution: BCG exec
  3. Net-A-Porter goes with Netflix for Next In Fashion contest and $250K grand prize for winning designer
  4. Chanel weaves lunar narrative around fine jewelry lines
  5. Elevated moments differentiate luxury experiences
  6. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  7. What will retail look like in 2030?
  8. Saks sponsors Town & Country’s 2020 Jewelry Awards with February cover star Aerin Lauder as cohost
  9. Have luxury brands learned their lessons about Chinese New Year campaigns?
  10. Hermès, Balmain, Louis Vuitton and priciest cities - News briefs
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Past year in luxury was more evolution than revolution: BCG exec
Chanel weaves lunar narrative around fine jewelry lines
Urban air mobility is simultaneously time saver, status symbol: Blade exec