Blog
October 28, 2019
Burberry's monogram puffer capsule. Image courtesy of Burberry
By Staff reports
Luxury brands are building an aura around their products and designs through nonfiction storytelling, leaning on their own history, production and heritage to engage an affluent audience.
{"ct":"DpQKfggylFVdKkkEe26\/1xyZwgBNYnbKgZENoRJ8MzRDr7pAAxMqCjA34gTAcMycLLJS16LTFdMR2wsDm7jFK1RvMT3oSiMR3qYRqryvav6ulfIryTcQ50FBMdAJ4H95YjKqNSajwRr07SpkLgyMEj0hlS1XvEC3lPXIKlGa8EwbNxnASpL6CMYSLN\/58QIJpM7NU6UBDJsGO6yGRXms5+f2LZdE74nlL2KgxsOkDbKGawlmsWl38+0M4H99Rif7zN0z67Lqgj1CghITNQLjVNI89rH7\/Dd5LOg00VGbH8jhzXtD9hPlj6Kcj9ZFLyIAAKTuppOD\/ynYkPm9W6ol69PjQGzFGCOeIlMaE8LRGXnc9RAIyAGFXrRKGVIgoXYCgP91HDo1UoNL9Wik4aEWJ1UNvvxjVH+UlvQWX2xmlCze7jGKHgQjAmDyDo+GSlNsOiJOXM\/MztLNua7BOEzpzrRohMSn6rsh4rGNsMyfuuJKG2REyNM3bvMOh11+0YLuzZ3LCs3g5qxmnGT1b790aKo0KJ2hZXXIvmePaIuEO8YxcGpm2Vm9W96WFmQ0VYt4\/\/7HNq3+K\/NHvT9pDzK4lUIfBd12LeL7\/OxrNywloNA4DywTrC+oiNksWJOCFR9U2DIhR1q+rIPz\/XF5V6hgv+j6kwTS+nl7O\/7AciX7T4XNNyzp6+4d+HE9VUeONgYcbTk3HYdAO4rKs4fxe6f4A48cSGOuuzH9azG1Fi\/YB63HeTGSma7eTotqcGsniheTyNDEM8U9Pe1uWDft9Lnr9lyaG5kb0B\/X8lNVMl7xR961zW3qtEhxJ8+V9bcSIuAg3x9UCIDsaRD5GGMO2zwL4DOuxgI6TurVj2ZEDGmY+JPVXiiujFCQlakQTL\/b1wfCRUcYCpGMk3ErUH2hxiWZYQacb+gDAWDU6\/ipognICUoARgmwcnebKD9cL6iSl5iDLSAvcz7+30gz8HnuEqtQ2DrDNJExiVXZlXCe7I24Ck7f5U0SVD6kP6KMacWxeEXHWLWYBlEoJum119QQ1gbihKZLhFZLR9PDL1nR0RT3Fi7A8LgXD85E51kRopkmOJ4aECNCY7QcqybguLYX5lTgAhA1kh1+PmETZOGU127hEFMIVBQzUtBGX3pARjR21B1F2B7FX1r1BL9JmLg5rLbjdXRJ232O7JForz9MG8+9\/kQu2mOfIsiSdxG0UXjduRFdWN2OBhQFmlY5Rzk2NfMwXzC2mZK3vzSRTSpyTNgk2EIdtP0Y\/Cjt4yqVWNsHnTRzhZ1l7cDSNJb0ZalHs9cvk+8pMF9vsPQzMmnsgInuvB\/2zMkCYRJvXCR4h1OeWIlY9WrFSwzIbNvSKmtj1OJEtqpYigyUmpvulETdUNDQr\/5qnqgbrGQ0sA5H5uqzVQoYtHbUIxespbVg9SuIZYRohugHmvVqibcv\/wr1FboSYaYwkQyCeQzbMHrnSk9Bgxy19Bumf8xfvN24GIp1dX2NjtHgh9iMl1SII69f3IIao\/nPMC\/+xk+82y2cOdT9HxtU8PxzDfmbW4nrZ9A09UezMU90ieD0gOiTBMhSou0HKjmSB5Wz16EQkNWP6XMsGW7799on90wto+gF65AFXbc7D1FAkzfKlebalLqQ8+kcnBNaXlRfmrgTgXsGvUpErfWFeHonkAl33YcuOW8Tq9Sh+vIKt4718zPadj102L\/Lq5qJfrFxcGNAj8yWU42F8APE4zu9MNHg0cfkIQFJRMcSLBgG2GNNzyvkIAlf4SIKaguxwmnVty\/nrEIFNePy0t7xgBUXZPKIzUvSfm3V5DWk0HeSHDduzDqLHffNv6vKwSwC9YXxVD244AxPA+yL1BsDXfmT4MXUEi7hCWVEA\/4qt3RmXCagw\/1MhIY4Z1RkMD17MlEN1Rwrruhywc8vKAeKOHDw5rk\/Q39w2CfDdXV97yWQQg1mgWim8NCB8f++9NjeStnEXv32HbZzEBlVQmrdF4gTiDd7pvQFUsZDtD1cKp6hPJr4sfGNZFAIsCeV1YR\/dn+Lb49Efy3VL7Gb4jkncqjZFflFKm0m+0eNr\/Bf65FDkZVmtLNqTJWELKV9OSmzkMpzpJ09diqa\/FfUZQeOjKtiL6cP4YS6w9aZcg3Ly6nQ1PPgutlgsqO\/ijrTUMsiFsKMBqDWIXU7UOD0Tc7JP8AQG\/usjkMMEpQ3mYq6+hvUE38vtcX6Kpoxx1QRCjgeGe\/Ih\/f59idMBQfCDWOwWh3PGGnbFrYswFrn5QcBRPHCQyfKdPg0PvCK47AjrHWPryrjFYf2oFSj1c+tiz5opF4C2rGwBySL+GzEXd2P\/7wcs6l5T3sWlxM1nTcAK8keiA2et8AAPZG7gQNOU4A0QTKHcv7avlkCWKMP61lPTGqucQrVWsvibP5vjUsjXmAoLOwEw7B3k1w0+iSE\/u5GtJZ05aoU6wIkEicj0pUCgQ5mPBAtvxz8Z6dM15mjAx2X5zVufPVQQsMA4ifNDdcW0WNVZ7pIjeTC1BpW8xBEATh3eVHO7utQ6zzkYUwAcH9rnEMbq99cc81DLLb0KzSaXZMHxi\/QRoKSlpsty4dSkhGt6gearsNojSOkosda4iWq81uFkrFn9XzWqt5nhxZGZG4YV2LDHS9UNHHWjS8Q8KjQAWNwI5cZoSgwPD3GH4\/+oKmuAeu5BKcs4KhFVAfPEAI+uQFHPoriRPWvvhXQYkBuGeXQoTbtQZdCnS\/GvcLtPS9\/VPx2vDWpg27HQUOKs0\/o1RQUWyDRYIob+wK6FZ1dK1GilbA4y6tM+92abG8R0Xs7c+V6GKCW8fsFCVBCoKL3oTmWgVMs0G6VmwgzAyWUId4gk+lmuhzuR+U6ZQPFA7vd6N02yOSZ8UNokhdbPLNGmiVbOcOmN49trfa2oQEzMcG7nJ\/L0QTbZ9rxzP6y3sAdcmYnAnpFvuOefjrPlngGTXDzJuKjMcyfm9N0D\/QnuYvjuJpz15bSiTceiPv8qE65ofahVeHYH\/fHRiUYFfxoUuj6dIuO968B3QWACQe5hUcoEtj03knWjidjEdIK\/KHs3zAOLCTuFASgt2y8A2c1SVXqlcRJXQe5wd1QeMUdJ6PPekCE\/kNeuu7LTjv29+1oDyRNOxZkrF3m6BJoTjn4tz0z1VuqPCm5WvvVSKe5HrU8hWJ4MMXIOWTWhnrsasCHvKlx6WMUI+RAYXmHgs3mCiWSQ2IZGXlQtN0HXM638QhtzJfEz\/6KzgCoyE3KFFztpWnAFEuE3VQUPFsWkRWimxDRogtbFt8VbGrR+82yKW2GnRIZiGy\/4kzQelg3M8rnww1cIn35b5PiIC9Gw8ktQXP\/A5RzIQl1QxEUa1vj58RNMRfR9pOaYjvQm5MaV63jslJ0tD8lrMUILiDN5xvj45Dv6Hn0PwIG9G04VIgFBhgFfGIKkQrK\/LoapgAeJ990hmeN+mwCn84fQhKJIJI86DsO7MboBhEewINbFSh2OB4ZeXBuOCULJ1zOEDKEhIsZEZUYBiNnsPeY9MJN1MyUwOMD6w28metSTaXTkG1d1Pvozo\/DLMDCjGkLGdceENRFoZb9k7MEm+yPU1OBTnQRxaOnpl5Ha9OIphcbZsIVUfPBsxZOgsFdFBRAKafrdV0Vx\/\/WC37593NVNrQ4ZmGBGk92VYtms3qGOVEnnf6I4ty8T0pz\/M5F4qG+PHzHIxvsmK+V+Y3kY0bfWx6GVRw\/6Ku+PcG\/KQSnA34eu6P7aUnxPGkdtsv49Dp2GK\/86puzYFO2oW6zd0OJVhc0VoCwt8k9IOSSuCMqf03gC6BH3b0kEcBhJVlkJGZTqE7yklZxQ7hgTZt1X8+iT0jA3WefpzJKy4L6mANdby+YjIivDFW97WICpZO3Cuvu8Na+svPKydd2QBQZF1Zi\/g0jjlNF7+mfsOX5aXeoshvDTHGZ1TjumJUZ7QobmcCrFIbtxE8DkGxg0LfEIUsUFc6MNg7RN56zM317TVrgQPo3ODNqSVJb+hpjZb83jVcj0QsKcZqX3IR6d7zNVKz+99K3gOxocP9jkrhwL7Muw06NtsUWeiSEPiz5yrpX\/FB6I6PZJTxUMQvAek7Vw0R4CfYggFYgTfDpM81+rcTXwvV9Drh7B0ANCb57dyH\/jWjgzZz4iOHxFF3nKxzSB957wqNKBkc+9DI8\/EFV+5UOm2yp6U778pHh76MrCkQXyGBRZO8bkPtKtxJ3XL5MjDu0t90ih9iIp0W6NWDEKio9vppYwMbJcSQgh+x+3NzPDWNtoulTfydPX\/\/q28jVQ4MJ2libCQPt2UFJ3Y+b5rYaOmfYAUJwGpPDJteuXRtC9C5Uyxzw5HsQx+SkN3H7nJsDB+n2D7hEG5TXhaDVYVZ2c1UEVhUmzCB6gNTHymnENqA+V01xY9n+UiGskOGjnerQe2GP4mZHuhudb8d6UPctl+Jd3q3C5WK77LLfaXKp+1\/cUyrUGJ6zzTcDPe98GEuK1hZx3yL\/D2Rbvt+Lzg\/LyxWMLde\/oqmcosRuDo4sOFclfB0sB9NQvjEvkfi4urAeZeY77+gVelAZMzYDqy1onXYQ8zLjyQluhpSO+9fLY2eE95A+QJjaV+FUipyFqho4e0MRNsQlje4qXlWaj0fNEfjDGG\/XPa7uuVa0mCSppUmFsLXCEdmLDcG+2CMb8RX7WfP7Hv+CnN1ZySWWXQt7vOtQLzBjSsvD9LXMxbyqsIwLFEg7W+E0b8xmjH7AFmyM2OXcj\/5EddQYlVUCkywJlcW4UuM0Eh6kiq\/82VcqOIoqvzWv9hgO1ynog78BQ4X6SYEH8GqoJ7aDOTA1\/\/NnKxJWeqoKMhbWpd9LH+fX7w3MomD\/WhAZ7ZPPU80Tv0CVN1B4rTSBH+lq3m+SRv30\/eujkxn7DcqbOTOTEz9MLmaBq9pLUapQmQTpM6pag7HLEUeQM6axF6UGFShNzkjdzBTOXsRRxrqGrgrjzMLXF8Eru8L1TqzNi40mKOYa1Djaa2Eq9OwHKViAtEYUdzhsWOLrzYhodAv\/UEqwFqFb5tTZ2s8NcYWBBXB1WMZNQPQIUZXjFQpie55FnDjSjybr5DORbjo0jOZYcPOZeK0a1ewnDLpJVZar3krXfeyIk0Pa28JEwkWoGa2PY6Q54x96bNoYPZMmC9e6d3kf0WXCTbAUMFlf0WU3YeVRII7r7nv\/6q\/hfuzZNLHNCOiZGdgLNy4TJtFlLidL70X4P5oZyr5cFQ5ss27r3wtdTCkMCh+bsNTpSNISeMJJ1L3dcjITz2+HiTFRhxhlTZcltRNoLgQQpBpLU4Q\/+B9MdngXA94HQhH2SGnk+ygpE+FpUGEJjGSGWV\/\/q5KQ8\/ZDVInIZ8pXmIszlZPoXmuIKZen6c48OgZIckvkpgWsf\/o62gA3MED54l5IcGkTrDjCduD6ktCwYdCpxSpBezdgcfV\/0f5ygTgLJjh7x3oJeXa3zRIYvx7hs9WpU\/Eq\/wA+gPMd9eV8CKlB27e\/DUPrUO4oTjtVDFGWnvNqeS0qIyQY5m\/YuKgJGudeEtCXg5dwKgaWdZYfv7WzykdrezMhpyizxSepqZx1iw6O+qqKJdp14klevhBq5xlYVsknL5iPi6JkiZ4eI5i3Ffazjkf1StLcpPbWHlG3T4LIuwFzlFFy4nfNxyQDk0UhfMLuCMPuNrQ10u3nP3Vx1enr8yyWTXUGsIpyjayzRWICamUIJa4l36mRXxmlLnS5ab4GQuxg2Azn\/2AoyghfKn9cCm59\/625WVAHlhyU4LAOq1+HJiZ\/VVhPoB5v0x+39vLDIMemmOHnduYSz2gEedm7pgKVFpVFK7OIYeokIhvvXAKij222xfJgpVkdOg7C26JOQscIvgCSYRGH3hD7AXOYE8LqEbqtG1Nz\/zRCfRLjMczUOZMbdFcGv2SWPGljAOf8RVzLBPGlX+CgjCBEhPK+eZWf7Hqibo4FJe9xLof9f7m9FvpGoJXvP5sLh4+ZLCwo0FosT3jOtlnVvAhEMdw+6wdAHt\/\/whtk2pfrlfoJbP\/I69LGpX41vZWNICKQkEwzWANHc+1ZKBGngv7lmP\/l6Glmps6bB2iYNK0Hc0uQ2crT7pXflLTytJkVl7pN9fozHMLkvH83tjbmO5w\/O5ql0MG0PC3ctY2vtlZGFAT2CeQEU2pcmXYZv1mx+FDW5Moi3z6r3HJbFG1LxTnQ0LUlKguw92GCDds+AmqUG2UO307TQ3OghQtsvEOEzmlzCGzw4hUx\/+FRioCzkC0yPBkHukw8ipTf0rpc3tDjAHRlT9dt3ywwEbMUYIhIhnBF0gNunoeghrSS+eA1ATJ0b0+KjP5iSutfP9zI3uCyl5LKrCBqIHnmieU4FbgQ5N3\/6bwhnvgyuJ9JikcVFIis34F5xrg5H05FbqsqsfOBmgvkae0qCzdoUYcU9Yos7lavyUne\/0Q0rG2nHM\/8HTmderONQghEVBRq2RLE3f2OXLEIJJwvTvKLScP7evmPcLjKRdbcRyp0CYbpimcbb8aiMrnwvngudZQVB+0ovYat5WZ7vFtQDk6JFYLwfbRfGX9Fj+RvTxWvHCnSJjlxHsxVrOxTwCk+L7aLxcgb0Wo0NsmJ+XN7mvmwM6eJTniUjFRfNg+7vHhnMmjwx+ObZowITtwvwLbgai+NGYSEMvrq0+jp\/Cl55CtyRDBhj2+56GzHiaBL0wJ6\/tlyK9ddtv1r3bkCDhFDrpCw5q8fpfDijm\/fiNT7o+J4MWK75DtHXsfXqHZtcOD\/duejbf674OFObydEA3x3fLoEouU28MPgafq1Fzy2uZSHqvQtxEXx1OkmKCxpm3sk3\/ROba9P4hhDPyyvzNJ+LBUTzpsr4AeyWzCndHy\/M1Zxa3BkRKkmjwNETXJuzHfpOAxd1gmv0LHKCTVL6GSz+PqlUz7oq3nq+f+E2Q06aagfTutEnkRe8Rcabt8FsadFEYmJB63KqNQ5ErR44XmNuvA7yAjo9d7tNh3YjtAXMBPQ61a3IyxO1Pb8qhPOg7HVC2zv90CND5dGnfesdFgItD2KMPzGyhicynx8zZlBy+ktjNXiV41g5L3ePPi\/R\/DvmX7ytHOOa9oC6EJMj0FyuAzu\/EIfjxZl0pPxA5cJIIUccYYRlQr31rk2iiSFLyJ0S10RKyaNAy7StgcZCUbaDsnFV\/lMNgabCIlVriN171XMZ\/csdEWL\/bW3J3yUJxh00G8b5A8I85m1A72kNDX8ib1bC6EMLJK0veCriKgvAaVPd05mX8+urh8cTVsBwnJ\/53Hu\/+MYNiYf9QmG39jJgCLMyWlEpozNVm502foeBO\/cNTq8uGLzNjEw0ec18dbokvmPFZ1nRI+ewZBr9kv\/8dHs0VW8KHh0ynVy6QZCYA4\/V3UFt8NNGEkyETzn61QVfPUqJ7QPAs1GOHZG+ICYN+7OhROgWMQioMBdDL79aTH3j1El9qfXeJtIfYIfjTMBUYIHM2DImpa++1rK4r5gTD2maiEHKvt78iZxnzCj2KgyEZKCIR7dkuMa+1ZGkWz9KuMdgIIpvP4za+zQmoZFEHiqc+3YWNQrB2naGrRC3N3+TEdYyjR2oJAwf4WXKMein45m9J\/ijnzyITqoTEalYPCfekGhF2lYM5ysttXN2NML0rLHMSeeC3yo0Vkh6KlLivN5y1bBK9+f9HTDmwZG6G1ncHqRwzwywxp6nr+L7QIJr02QeSfJmw1Dqjj9gSiw8RIcV0YXg0DCeqfcwIfE9Auhtkp0YJCsfLlrZ70MRrUDU26syDIiE5+YS0UGyM0bNVWVyj4mUr4z3YR272ucyWPHCbqgLSj2FVuylzzIGzb0XoxU92JPvqclsaUihjZL31blbSd6G2xYcmUmR0hIytuB5ayfycxCqMGNOIDcH9CXuF8Tp1CIL9HDmtQrjXA9EopMKBlPp8w=","iv":"3a95355be5c1e8fa052d08b921eeeb2b","s":"c106844133f5c3cf"}
Share your thoughts. Click here