Blog
November 11, 2019
Lexus' December to Remember campaign is entering its second decade. Image courtesy of Lexus
By Staff reports
As digital video becomes an increasingly important customer engagement channel, luxury brands are thinking outside the box with alternative film concepts.
{"ct":"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","iv":"83c710dffd04171f94c44a481ce7d07f","s":"01e1827ece988266"}
Share your thoughts. Click here