Blog
November 11, 2019
Lexus' December to Remember campaign is entering its second decade. Image courtesy of Lexus
By Staff reports
As digital video becomes an increasingly important customer engagement channel, luxury brands are thinking outside the box with alternative film concepts.
{"ct":"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","iv":"05a0df2da0d590ce2223f80b10fbf7b4","s":"59415cd9a05a62b8"}
Share your thoughts. Click here