Blog
November 11, 2019
Lexus' December to Remember campaign is entering its second decade. Image courtesy of Lexus
By Staff reports
As digital video becomes an increasingly important customer engagement channel, luxury brands are thinking outside the box with alternative film concepts.
{"ct":"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","iv":"26360d8ceb145eaf3cec55ca040d0014","s":"f7cb26a9d93e9c73"}
Share your thoughts. Click here