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Internet

VisitBritain targets Gen Y travelers via social media app

March 2, 2011

 

By Elizabeth Zelesny

VisitBritain targets Gen Y affluent travelers via Facebook contestWith the royal wedding just a couple of months away, as well as the 2012 London Olympics, Britain’s marketing organization VisitBritain is targeting young, digitally aligned travelers just in time via a Facebook application and contest.

“Unite the invite” is an application on Facebook that invites Generation Y consumers to interact with fellow travelers around the world. Users can register for the app at http://apps.facebook.com/unitetheinvite.

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  1. Luxury Women to Watch 2017
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  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Savannah College of Art and Design debuts SCAD LUXE research center
  6. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  7. Audi propels Santa into the future with electric sleigh
  8. Gucci studies connection in spring/summer 2025 campaign
  9. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  10. Dior builds five-story statement flagship in Beijing
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