Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
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","iv":"7e61983420c927ecf8f962859fec7a93","s":"f623dd5cd046ed1d"}