Search and social media pages have become an essential part in the purchase pathway for consumers.
A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.
{"ct":"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","iv":"5f8cb22ffda1b30d288662b55fdf99f2","s":"0c90869b7e7f05dc"}