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Research

Search and social media are sales drivers: study

March 7, 2011

 

By Elizabeth Zelesny

Social media pages must be up to parSearch and social media pages have become an essential part in the purchase pathway for consumers.

A study by GroupM Search and comScore found that almost 60 percent of all consumer journeys that end in a purchase begin with a search. Consumers are likely to use a combination of search and social media in their path to purchase as opposed to just search.

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  1. Follow @LuxuryDaily for the latest in luxury news
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  3. Dior goes for gold with flashy J'adore campaign
  4. Double-digit growth streak continues at Hermès
  5. LVMH launches 22 Montaigne Entertainment
  6. Richemont unveils plans for Watches and Wonders Geneva
  7. Porsche named official electric vehicle of 2024 Met Gala
  8. Gucci makes splash with 'Lido' collection
  9. Sofitel leverages local ties in new campaign film
  10. Orient Express lends locomotive to 'Mission: Impossible' crew
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