Columns
March 14, 2016
Ana Andjelic is senior vice president and global strategy director at Havas LuxHub,
{"ct":"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","iv":"639367060f40cc7e83d45e7db40aec77","s":"8eb74242c86f3556"}
Share your thoughts. Click here