Columns
March 14, 2016
Ana Andjelic is senior vice president and global strategy director at Havas LuxHub,
{"ct":"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","iv":"e0e6eef04324bb580eb05de63f50a0de","s":"02a26dd03d2265cd"}
Share your thoughts. Click here