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Chanel evokes exclusivity with new multimedia channel for loyalists

March 10, 2011

chanel-make-up

 

By Giselle Tsirulnik

French fashion house Chanel has revealed its spring makeup collection through an interactive Web site that relies heavily on the value of sight, sound and motion to stimulate conversation, interactivity and ultimately drive sales. 

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  1. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  2. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  3. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  4. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  5. Boucheron donates brooch to The Victoria and Albert Museum
  6. McLaren adds to pint-sized Ride-On collection
  7. Pratesi expands Palm Beach flagship
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Follow @LuxuryDaily for the latest in luxury news
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