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Chanel evokes exclusivity with new multimedia channel for loyalists

March 10, 2011

chanel-make-up

 

By Giselle Tsirulnik

French fashion house Chanel has revealed its spring makeup collection through an interactive Web site that relies heavily on the value of sight, sound and motion to stimulate conversation, interactivity and ultimately drive sales. 

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  1. Emirates develops new fragrances for first, business class flyers
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Breguet pulls new CEO from product development unit at Omega
  4. Luxury legacy created by brand mission and mythology
  5. Saks Fifth Avenue launches high jewelry collection
  6. Bluemercury marks 25th anniversary with digital rebrand
  7. How embedded insurance solutions bridge the protection gap for luxury goods
  8. Carolina Herrera honored for 35 years of fashion contributions
  9. ‘Time is running out' for department store recovery: Bain
  10. Aman signs tennis star Novak Djokovic
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