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Chanel evokes exclusivity with new multimedia channel for loyalists

March 10, 2011

chanel-make-up

 

By Giselle Tsirulnik

French fashion house Chanel has revealed its spring makeup collection through an interactive Web site that relies heavily on the value of sight, sound and motion to stimulate conversation, interactivity and ultimately drive sales. 

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  1. Learning from the other side: Branding lessons from the top 5 retailers in the US
  2. Off-price – Luxury Memo special report
  3. Burberry brings Monogram collection to Saks with takeover
  4. Strong storytelling key for digital, physical spaces
  5. Giambattista Valli brings couture perspective to more consumers with H&M
  6. Day's wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
  7. Contextual content strategy: Lexus’ approach to personalization
  8. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  9. Crystal Cruises entices bookings through brand-exclusive experiences
  10. Millennials push impulse shopping, flexing brands
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