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Chanel evokes exclusivity with new multimedia channel for loyalists

March 10, 2011

chanel-make-up

 

By Giselle Tsirulnik

French fashion house Chanel has revealed its spring makeup collection through an interactive Web site that relies heavily on the value of sight, sound and motion to stimulate conversation, interactivity and ultimately drive sales. 

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  1. Louis Vuitton enacts intersectional environmentalism with conservation effort
  2. Resiliency aside, top luxury shoppers still impacted by market ‘noise’: Luxury FirstLook 2023
  3. Tiffany & Co., Maserati, Mercedes-Benz and Condé Nast
  4. Day's wrap: Tiffany & Co., Maserati, Mercedes-Benz and Condé Nast
  5. Revenge travel and spending: Chinese New Year domestic tourism generates $55B+ in revenue
  6. Condé Nast launches content partnership with Pinterest
  7. Chanel continues dance with Dakar in dual editions of ‘In the Library’
  8. Led by Mercedes, major EU players back sustainable vehicle supply chain venture
  9. Coty takes aim at outdated definitions of beauty in new campaign
  10. Tapestry signals progress with latest ESG report
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