Research
April 22, 2016
Native ads and branded content gain on mobile
By Chantal Tode
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
{"ct":"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","iv":"2d5007ff243678eca71a9d72de6bfeb8","s":"d03768785a4ef32c"}
Share your thoughts. Click here