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Dec. 5, 2025
  1. Hyatt names global lead for luxury brands
  2. Pietro Beccari to lead LVMH Fashion Group
  3. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. Breguet debuts ‘Expérimentale 1’
  7. Bon Appétit delivers inaugural Art & Design issue
  8. Chanel confirms actors Ayo Edebiri, Nicole Kidman as ambassadors
  9. Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
  10. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
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Research

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

April 22, 2016

Native ads and branded content gain on mobile Native ads and branded content gain on mobile

 

By Chantal Tode

The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.

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  1. Hyatt names global lead for luxury brands
  2. Pietro Beccari to lead LVMH Fashion Group
  3. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. Breguet debuts ‘Expérimentale 1’
  7. Bon Appétit delivers inaugural Art & Design issue
  8. Chanel confirms actors Ayo Edebiri, Nicole Kidman as ambassadors
  9. Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
  10. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
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