Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"c858861d6a42fa439b11926b15aec84c","s":"0d86592fa72169ef"}
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Forrest, do you have a link to the BCG study? I can’t find it online.