Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"dbc7caa74a01961bb119ee64504e7abd","s":"c1e53ba098f76d6a"}
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Forrest, do you have a link to the BCG study? I can’t find it online.