Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"aa6741b6e571076b1b4af3e47cdd7938","s":"0262fe35db745add"}
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Forrest, do you have a link to the BCG study? I can’t find it online.