Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"aa65677a23b4d201c73a2c5c3d7dd89b","s":"6b0efaef164704ab"}
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Forrest, do you have a link to the BCG study? I can’t find it online.