Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Cimsy1f2dGOfFvBVnIEOIHrmC7hsVblibD2IQubBaGb+Y53s6i+64ZR+DaYaZJaPqEgpy54IzqextOyzG\/LWFpJzf4vLWFJM\/sTuOOVskBjRQ105ySXOgPWU04ktMGBQ85jgOEacdNUEf1CE9Tl2sq6+yG7MrXRQGW0N3f5HZaV7EJgngz9psBEMM+9y3GhKQzHC5adbrpwmByKnqrxny0QO4fQlN9HaKVhfX7wfRS8yShWaF8AHlGIusYmIP9ZJyevv9RXgX9hv7L5sYc+kuLflHxNWl40clhlTvVXJ2XQmgcEJSXrCXaCs\/nbZNCbHeulyJyJlwdhLVCt","iv":"1be1ad8aa21aef866a395dfd577a98e4","s":"e37ef287f25404b5"}
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Forrest, do you have a link to the BCG study? I can’t find it online.