Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"e3e31d3fa1f7bb06bdaa137f958a07c5","s":"9121adebdc25aa8e"}
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Forrest, do you have a link to the BCG study? I can’t find it online.