Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"3520d91c55edbc886a7514fb35ce173d","s":"b050bd7012a1c0dd"}
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Forrest, do you have a link to the BCG study? I can’t find it online.