Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"6deacf98f29ba412a2b2c29e30a23008","s":"0738407cb466204f"}
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Forrest, do you have a link to the BCG study? I can’t find it online.