Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"187aee5faa6139b1c6225f99c8ef6169","s":"df09defef8151f70"}
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Forrest, do you have a link to the BCG study? I can’t find it online.