Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.