Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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Forrest, do you have a link to the BCG study? I can’t find it online.