Retail
June 14, 2016
Lancome’s shoppable ads on Snapchat
By Forrest Cardamenis
Retailers should not depend on a continued ecommerce boom, according to a survey from Boston Consulting Group.
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","iv":"85b64b267d7609cbe9ac73baf04d999e","s":"985a32f78fab9d9d"}
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Forrest, do you have a link to the BCG study? I can’t find it online.