Marketing
June 20, 2016
Michael Kors WeChat platform
By Forrest Cardamenis
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
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","iv":"bc541d3415d45ebfb240f6c33197b14b","s":"12cdb2fd33f7e78c"}
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