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Starwood woos frequent travelers via an experiential Web site

March 22, 2011

 

By Elizabeth Zelesny

Perfect paradiseStarwood Hotels & Resorts has amped up its online strategy via a new Web site to help affluent travelers plan and buy the perfect resort escape.

The Web site centers on what visitors will see and experience while staying at any of Starwood’s 200-plus resorts nationwide. Consumers can access the Starwood Preferred Guest Web site at http://www.spg.com/resorts.

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