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Starwood woos frequent travelers via an experiential Web site

March 22, 2011

 

By Elizabeth Zelesny

Perfect paradiseStarwood Hotels & Resorts has amped up its online strategy via a new Web site to help affluent travelers plan and buy the perfect resort escape.

The Web site centers on what visitors will see and experience while staying at any of Starwood’s 200-plus resorts nationwide. Consumers can access the Starwood Preferred Guest Web site at http://www.spg.com/resorts.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Dior, Rizzoli to release book on Lady Art project
  4. Veuve Clicquot debuts après-ski activations
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. Pratesi continues retail push with new Boston boutique
  8. US luxury car market expected to double in next decade: BCG
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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