Mobile
March 22, 2011
By Elizabeth Zelesny
Mercedes-Benz is taking its marketing strategy to new heights with a storybook iPad application.
{"ct":"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","iv":"ed30f42e77f1a36c8d74b631a1cacd34","s":"0e1832410cccbfe0"}
Share your thoughts. Click here