Marketing
July 18, 2016
Photo courtesy of Estee Lauder
By Chantal Tode
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
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rmVI0oK9sFtWvG2eh5Y6wkJ7LJ6+UoyxS9C7kpovDmjbrfp5IjcXTvgyhCPKL\/cN1fTsoIJVNAwXF2o1PGvfHo3X9vjqRut5+VeX60GiBYXC8YXWEtVaBWO8cOey1usgBU\/5+hLKm4UNVXFr4rnyMqYMezSINMUP4uPtW3NSNlRidW7Pr95doDWuzwW\/rf6McNZ0HyfkjZyRrUYVkJpFnRRiEaITOQIkCQdtTcvEofMxgIeQ7oeLfCC1yZwcoNGKjhbyvwcW+WL+lXJZtPUylaDT\/KK2fzIJPr+1y5fPhTxsUk20FCO8WaRCcR3KhL4dyFdQ5anh2Gd5OJ3jU3cIdvQfJtZbibaUR\/v\/o9wDZS9+rRt+gdefE6TKR1mKgs5kZ4Rm7J+2QQPqVLg58b38w5bMMdMwXwsdCLsGsXifsJsp\/M88CRt+3fpUZAF4g7tvj63fWEAINl5KTdpra8Qc3gyStEcMDShU8R9X4+itk2Snv4vLW5pmVODvu3NVO8CdD1e4yprCgYQ6aFhagbo\/E5lMCqBEdzndGfTUJBwsEdkwmojxDfHDrELk\/Lgdt\/zQrtKcdCGxya+159t5dHkUbiKgBdxVVyYgy31PY0MIlGwiXLpitxTzb1OF5EXmulKjCy0vHreG3iKaZpWznK\/NWrONu8FRaVdVWUxHz0LBr2i1Qq68KldHQIFetKz+pUyNSw7W8sL+RKSLW4ouTJG6Qk4KQfrYStHjmVQlkeLMb+GRXVwPFeNW\/RYdqpijYEZ2XPYPezBilIrnm0cr4WOugGZfldI8EK0k6WMCwYGN2DR\/gkV9q8PC3jeb\/q8PgxDqmYBTSIQR1uGdcgk+4WY9FH8h1v5d8pdimAmXXAZlcsVRJcVioHHzdhyXcmAW5yOKv5eEEOEf23xMpD4rFw02wvDcNfeReBBC65lwlY8ZtZbJFCoN1lNfARteTnLgqvCmhi+ixkFi7amXtCSk4nMWUEUE9SFJ71CidNv17sXea6ZMdJdUH3jiqQvinzjT2rdhHSbH3bsWsgSyo8azexg6QMwf+vkQBwXOGkrAlGdNv76gwfJxpjq+keVUDhefk4ejTjhxMzWQGT6fe+pM\/8be0lptQ9E4gDg56koXK2NaYCTcJNbKvgCdmY\/ls1vC\/HvuMiX\/HuahhLHjexmL9co6KSwMiiIRV0HR3a9c405zIMUkZJo51WpW0V2gm3HisjHWlZ+TGoOYFjO\/uI4Zu5NAHI8waK2kz\/oQD6qoZESPyM0mh5j5tEPW+qRXjKKrm+XB5zREJrcNzb9n9cwJEii67mDsLJzhCGyXQ17YX9yocTiuR7bO+A\/t4UVnyweVIzAOIIkZ7tA51PPLeSCvJnXK\/7CDzkVV\/mXOqeaWgeKzeic4+uE0X4oGJqmLIjoe0z4h5IdhDtITeXH9IFPUURGQxwmKOKoUKfTUiBS8Qic8TYWpUUARjW+aDPX+7\/J4gIO7maEou1AsicRdgKb6AKgEZmVeHuopFHofocYMy1C5mpeIJTa2d7Wn+nbr7U13+1Gk8CBwcv","iv":"2ec30eea5e9a0e8e34fccfa9ea388503","s":"01d5d91af8fb91c6"}
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