Marketing
July 18, 2016
Photo courtesy of Estee Lauder
By Chantal Tode
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
{"ct":"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","iv":"077c50188d8117d22bee8239af5d2eae","s":"033b9bc934be968b"}
Share your thoughts. Click here