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News briefs

LVMH, Facebook, US real estate and Tesla – News briefs

July 28, 2016

Image courtesy of LVMH Image courtesy of LVMH

 

Today in luxury marketing:

LVMH thrives on selling Frenchness to Americans
Few brands are as exposed to European tourism as Louis Vuitton. Given the recent slew of terrorist outbursts on the continent, which have made wealthy Asians and Americans more reluctant to travel there, parent group LVMH Moët Hennessy Louis Vuitton is showing surprising resilience.

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