Today in luxury marketing:
LVMH thrives on selling Frenchness to Americans
Few brands are as exposed to European tourism as Louis Vuitton. Given the recent slew of terrorist outbursts on the continent, which have made wealthy Asians and Americans more reluctant to travel there, parent group LVMH Moët Hennessy Louis Vuitton is showing surprising resilience.
{"ct":"WI73r+AtV8QbO1iazRMVzn2InELi196YYyr2G5M+HrmmPzJcAyhikw+WU+zCKZN3jxAQtXWFhRuyHEIij+MyoOavsY+4hyuTQP3nm93iC9LkP6\/tNzGext96DsQsEekWbAjd6CmbBsu+lZp4RxJF7OHpLf4RunscNbGpAHkuT2R2ltOjWpB5rB6d5u43Yj2EycupzBM2+GlF1RUt9KFOEI5LJDH\/qM7NIoyNCNLh6DEjtIM80nYx6PqoxL22tzSAUyl+SaiwdIqr5SGXGMCcHGdKsb1RrOtKoSoytCiTR4y8hlDw1FXPVMjjSNdNXb6S2D19HaNg5Kh8z5hxjivsr0SgCo1c6SQyXox6yX3Vg19rC7ZvFxbUcmBpKZCkhqXzburmCuqGUZcuR7rRkA\/p38m44kCptCo9LrnJk9CQgHvhwiDK3Dj4NmgFPqGHAgc80I6qzOUxNiL9HZZOjt\/Al1uweLC6Fr8FiTDpWss5TBTGaKIvllJE0berxI099pQxBw3ZlrJ0FvJbcqI9dX6Ukz3ZMp\/E\/sSm0h3IT3s\/lWKOjW4nXn36lyNMQzgCivlWf4RBn4i3b5eUsGa96cFQ2x1IV+Yu4Rfzi6Rwzt0gG9CL10SzSEuRreKf5k1l4Spgv3BBtWPD0M+GE4Mo1szdyCtDzJCztk40\/EpvqSAzDAhkUNjRKWH44QF4jyzsJ3iLVIVy3brxEkwQpjlA9fpx17fLkU2l7z3J3PWKMeQ9xrqhCSokjnOOCNT2tc5VY+rOPowGdp\/4qamwPhlYjhJdd7hUagAdzXF+gudm22QXQEjCXPsR1u\/eAknGDWGlDBV5freuDO5KBCn+tvl9G\/xB09wPWmNVqy\/JBCf\/akfPUUOq7RH4XNaJWeclRObPlWFPfKJvRCOJDmGyAdGcoE5ktXlYkNU2EHtIFaZCarXPh3pisx1hLWGPHNC2DQ8BpnycpStyyJMStR2uIV74vrLhX6x5z83YbhQuW7zSllMPQCdKcMkut\/I8Zye5HZ+PSN1BFCxwDVUb5Sp0lNJmlx0\/gsETxEpfythIgpa\/iniqVf+VUgGgX2nwWfGEsX8KChIBvgxvPBFjKxiBKBS\/qaTvrkg5ouYgiNeu7cVo4s12dwAUNk+4RiK1f+vHrcKq7u+TWvs9JegNCZRfUT+hhY0jcmz6dzkTazVZc+Z1IWa1+foN2BeE57cvOtbCBnm0z9vfYYX\/gvFcdyg\/JxR3ratHgK86duHdrllN+qGV78P4kwJfGKK+PyXtrkb6pn293yBJ5uRWjYX8qL1V6g6DSuKSThHiYRup3X52vLS3+cCihgBW9Gt1IwA73ouiOTngn6ODiq6TC5EjZ63dwGgu9zx8dFVQ8Qpgd\/lKVXBJKfkJdIS44yeiJ\/2tVVtsBjJrfF9VTa4uETEGTtbf2c69jZQK1uxf0t0Y76f9S3rEJLfAApsjLvvl37ooyE+n2tq+75JVDWk6n3VtFsWBe9Q7IsEWIhBHMmcMhAHBHZLfRl79sJhmuPMIZ\/rLtVREeNup14Fr2x98a114tdws4JHTy8FL5tOOmd3hZtBZcZhLrHXmdEwUhZmQ7kqGNeodI61E64aw784lGiwf84pmzW0ZNCzBHAt242HgeTMU9SDI7cWSkpmNs6S07XBaqC7Csu+xkTJwGhtYuVbtp63uVcjUy4YFR0LdukcbvORrHizxIMBUNJzHAVJlKUzcU6qLPEyxLzij5CcUarx\/3E9VTov4+cV+eiQ6yepwNbQjktNThRahm9Z87gC+8f3OveK3WjDTEnDLefyrveRyhDF1+x0BIb0XgT9fRL8822ru9kZNGikPQVKGIw0qIcWHOtPqzKuGdVG7YOk855sYpQM6PeCj8M9SRJV83r624KLGlaTDlZzZbIatyh33gfRPrhgJmXxkhsPygvm37ROBlB2ArZpzsiSS0ODkND5gNSs8VsOrBgmhpME+eRYrwNgn0cSX8nLWceu3HwFWXOjPadAVgafKXnB0ZF3AxkhnePegb68MBZOiod2zE7HKLWGyzJM\/TN7FACBUpAmX\/MrOqTUslFmSYS05kO1BSW+nNSuKDpoz+pDlKRCzDLdtnwzB8vzZyqDchQCr4tH5\/SQC612aza87Yoisf6DrmZDayVQdDNxclLavPYykum2\/P0Ebvo5L6VPOdQhPBwD1QK2cg7hsDrdQmEUzwcze8JNs5LS\/zDWoYNlAkMPw3UuM0QAepkR4U6mZsLAXUUppdz9ayVYP0Qc1jW3BDg1My\/+8bb+fQ6TKC4WlnmanfAai0rjBzzTyDEYVmX14jnHNBeW5VkLytzx86EZb58GvPvx8G27yHLENBwhFLg02FhxgwKH\/Ogt35jjuaYTIqB+LoHHK3AX4tVahsjdju4UqPK2f92k8aWqW7ljWCmL8dHMQs1jcSiWvyi6LIUK1FdZmhne2ucRk0zmWYOOPvaj69TJt8KBkN+t\/UWTSv0tRXr5eG8k7HUvQdYQoKBEC4dP83n1Km+GTEFeVTqzBwy3dq103tmlrt5qpunBTIpCQMsZkNvvkPRGmD4JuL3qHg2TT2kWMOv9Zh\/rvb3vAQMqv2Xu5bJjrnMBLKxhAM9ZDlXw2pwHBymjGP\/JCfTj9J1EXUG7lAQJ\/sL6j4BLVhinX+2J1PXCHnzWNA5dbYrOOK1Z6Nr1ijUxbG\/\/pnMKd334i0c8yuD7dffs\/ToQVgasrRzOZQj5g99Yl3ze\/HPVceccESUpf5a+TP6AhydHDPrwrv+KZcgXavtVKOZK91\/vKUZH4I27F69absnWXT60T9AJFKIl420kGbQ5bRXV\/ablaGVJh7cu6XorUTI\/wrg5g6\/ydOKIuUWIFEmIvAueDyp\/G9NwEXn8mGqSvRGkzdxLNC5MDvFeQtUjH82BTU5TXOnjkOUYQU3QiilR11lhgtoCjLy3t+SQE9Drb62Y0dUrSX0yKNmHhstv80nzxM2G+6pyCQX2eJvgTLHA4S71TNxNq0U2YWdjZLBBuJj\/t7hCpfaig9RJj1qFgyD\/uCqY8zRYPBveCgxJaOsPCm1dMh4v8uPtEdnan3ipx72Nk4DfiAi1kqUmlhMHu18X3vtrVLzrw1JRLSqX+ToimB+2qm4okPO7GzLsbVlqMXYhAWbfoCviXJVZgzpWNxLt2syzB8al8KkRBa+LHQLt8vVGbCoyXb6vMEZQGE0g4dvnMhLOhqkhSXAJD2Bm3aAQ2YpnIQB3dmbSwLZIUVAvIHaQm4W0PJW+zG+t\/UswypiX3WZFyoKfFG13ceOtkC5r78tiqrg2z4I30yUFT7VKjLmWAP\/tZnK9y0kI1wosuMbCAl0\/X8zD2Eepg1IFjzKwYS46zuDNCIjE2lzBn4KE5XF9qc61184aFTkxCcIVm723cuV8ToIvD3hvhamesR1o4iKPbAr\/nbRxTRfsCTU\/OzDYh3kRTYhG2Hz+NG8gLEzeAnzYINR9u11zrTRoXcxnI3OhC08t4z0thO04XJPEACMl0lVYHGTltdHCPIVcFVt5WXYVGUk0RPrDVdu+j5pfj0VPoujgT1uZbY9fB+SWLeEsgrQgHyfjzjph8Xq9JVUwB7GpRolugTjS62ZgJe0HcYH4wfhRyjRrHOCjwjOQw9D1dwI1NcxJjRk7dT5nQ0qfvzgWYKbN0Z\/q0iWTdVON1iw==","iv":"247f1ee81b3f5e0adf8d8e8bed0e87c4","s":"66d26b1f3e58634e"}