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Dec. 18, 2025
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Apparel and accessories

Gucci ingrains brand symbols into consumer lexicon via in-app game

August 17, 2016

Gucci's DIY service at its Milan flagship Gucci's DIY service at its Milan flagship

 

By Jen King

Italian fashion label Gucci is embedding its newfound iconography into consumers’ memories through a gamification effort found within its mobile application.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Lamborghini heads to French Alps for women-led driving series
  10. Ennismore picks Bangkok site for first-in-region SLS Residences
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