Marketing
September 2, 2016
Instagram's new stories
By Brielle Jaekel
Barneys New York, Selfridges and Fortnum & Mason are a few of the brands quick to adopt Instagram stories, but many luxury marketers have yet to take on Snapchat.
{"ct":"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","iv":"b18d8a0ab8418f36b2df2354a986b3e6","s":"16b3ecbf28590106"}
Share your thoughts. Click here