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Apparel and accessories

Burberry fortifies immediacy, personalization of see-now, buy-now via social aids

September 19, 2016

Burberry promotional image for September Collection 2016 Burberry promotional image for September Collection 2016

 

By Jen King

British apparel and accessories label Burberry is promoting its first full, direct-to-consumer runway presentation with consumer activation touchpoints found across social media channels.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Amazon’s $475M luxury play and Saks Global’s survival plan collide
  3. Valentine’s Day, Mother’s Day produced 16pc of natural diamond sales in 2025: NDC
  4. Krug, composer Max Richter premiere cuvée-inspired compositions in London
  5. Tod’s returns to the Amalfi Coast in spring/summer 2026 release
  6. McLaren adds to pint-sized Ride-On collection
  7. Pratesi expands Palm Beach flagship
  8. Boucheron donates brooch to The Victoria and Albert Museum
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Follow @LuxuryDaily for the latest in luxury news
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