LVMH-owned Champagne house Krug is delivering updates on a collaboration first announced last fall.
The maison’s “Every Note Counts” partnership with German-British composer Max Richter, comprised of three musical compositions inspired by Krug Cellar Master Julie Cavil’s trio of cuvées produced from the 2008 harvest, is now out globally. The songs and a new documentary were presented on Feb. 10 at Roundhouse in London.
Musical notes
At almost 23 minutes, Krug’s “Every Note Counts” documentary considers the creative partnership between Mr. Richter and Ms. Cavil.
The duo can be seen discussing the nature of Champagne and music. Their conversation highlights the parallels between their professions.
Among the subjects of discussion are the Krug Clos d’Ambonnay 2008, the Krug 2008 and the Krug Grande Cuvée 164ème Édition, presented collectively as “Krug from Soloist to Orchestra in 2008, Act 2.”
Three songs and a new short film featuring German-British composer Max Richter and Krug Cellar Master Julie Cavil premiere this month. Image courtesy of Krug
Mr. Richter devised a musical composition specific to each bottle. Krug teased the collaboration with the Oscar-nominated composer in October 2025 (see story).
In London, an immersive private music tasting experience at Roundhouse introduced audiences to Mr. Richter’s interpretive musical works, accompanied by a live orchestra and followed by a dinner crafted by Krug Ambassade Chef Adam Handling.
Irish actor Pierce Brosnan, English actress Lily James, English actress Daisy Edgar-Jones and British actress Kristin Scott-Thomas were in attendance at the celebration of the collaboration between Krug and Mr. Richter.
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Composer Max Richter pictured with Krug guests Shazad Latif, Lily James and Gala Gordon at Roadhouse in London on Feb. 10. Image courtesy of Dave Benett for Getty Images/Krug 
Three songs and a new short film featuring German-British composer Max Richter and Krug Cellar Master Julie Cavil premiere this month. Image courtesy of Krug
